Sunday’s ad is for Gueuze Becasse, from maybe the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Bécasse-Steppé, which was located in Anderlecht, which is one of the 19 municipalities of the Brussels-Capital Region of Belgium. “Originally a café blender, the café A La Bécasse was founded 1877 in Brussels by Henri Steppé. The beer company was founded by François Prosper Steppé and owned independently until acquired by Belle-Vue in 1952. Later it was owned by Brabrux in 1972, and by Interbrew in 1992. The café A La Bécasse is still independently family-owned by the 3rd generation of the Steppé family.” I don’t know who created this poster.
Archives for July 5, 2020
Today is the birthday of Alfred W. Marti (July 5, 1886-November 22, 1977). He was born in Saint Paul, Minnesota, and was the son of George Marti and Emma Schell, whose father founded August Schell started the Schell’s Brewery in 1860 in New Ulm, Minnesota. Schell’s Brewery is still in business today, and is still owned by the family who started it. “It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002.” A pharmacist by trade, when August’s son Otto, who had been running the brewery after his father died, also died suddenly in 1911, George stepped up and became the manager and president of the brewery. He thought it would be temporary, but he remained at the brewery for the rest of his life, and in 1934 when he passed away, his son Alfred took over for him. He remained in charge of the brewery until 1969, when his son Warren took over for him.
This account of the Schell Brewery under Alfred Marti is from the “Land of Amber Waters: The History of Brewing in Minnesota,” by Doug Hoverson:
This portion of a history of the August Schell Brewery, from Funding Universe, mentions Alfred Marti and his role in the company:
The next generation, represented by Alfred Marti, took over brewery management in 1934 after George Marti passed away. The younger Marti added entertainment to the brewery’s local allure by establishing the Schell’s Hobo Band, which still performs in the community today. In 1969, Alfred Marti retired, passing on leadership to his son Warren.