Friday’s ad is for Saison Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.
Archives for July 31, 2020
Today is the 46th birthday of Jonathan Surratt. Jonathan launched the Beer Mapping Project and also ran the website for DRAFT magazine. And Jonathan also created National Growler Day, though its exact date from year to year is still fluid, plus he’s a twitter diva, too. Join me in wishing Jonathan a very happy birthday.