Fryday’s ad is for Bière Phénix, from maybe the first half of the 20th century, though probably before 1940. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Phénix, which was founded in 1886 in Marseille, which is located in the Bouches-du-Rhône area in the Provence-Alpes-Côte d’Azur region of southern France. A brewery had been on the same site since 1821, and a new one was rebuilt in 1872, and 14 years later it was bought by a new owner, who called it the Brasserie et Malterie du Phénix. They later changed their name to the Brasserie de la Valentine, and today it is owned by the Heineken Group. There may have been a full-color version of this, but if so, I’ve been unable to find it, sad to say. I don’t know who the artist is who created this poster.
Archives for August 14, 2020
Today is the birthday of Eugene Louis Husting (August 14, 1848-November 27, 1916). He was born in Luxembourg, Germany, but came to the U.S. when he was only five, and settled with his family in Wisconsin. In 1877, he founded the Eugene L. Husting Brewery. In 1900, they changed its name to the E. L. Husting Co. Brewery, but it was closed due to prohibition in 1918. They appear to have concentrated on Weiss beer, and may have also been known as the E.L. Husting Weiss Beer Brewery. After repeal, the brewery never returned to brewing beer, instead concentrating on soda. The soda company closed in 1970.
This obituary of Husting is from the American Brewers’ Review:
This account of the brewery’s history is from the Blog, The Distant Mirror:
One other historic Milwaukee brewery that focused primarily on brewing wheat-based beer was Eugene Louis Husting. Like many brewers before and after him, Eugene began as a brewer at the Northwestern Brewery, which was owned by Phillip Altpeter. After marrying Phillip’s daughter Bertha in 1872, E.L. Husting opened his own weiss beer brewery and soda factory on the east side of 5th St. between Cherry St. and Vliet St. in 1877. By 1884 Husting was brewing weiss beer in an 8 barrel brew kettle and selling the product in stoneware bottles. In 1897 the Husting Brewery expanded inventory to include ginger ale, soda water, cream and orange soda, raspberry wine, and cider. As a result of prohibition (1920-1933), brewing beer discontinued and instead soda was exclusively produced. Following prohibition the company evolved into a beer and soda distributor until 1970 when the plant shut down. Today, the main building is still intact and is now considered the oldest standing complete brewery in Milwaukee.
And this account of the brewery is by Kevin M Cullen in an article in Brewery History entitled “Rediscovering Milwaukee’s historic breweries
Part I: Milwaukee’s downtown breweries.”
Soon it was on to the oldest complete standing brewery structure in Milwaukee, the EL. Husting Brewery, whose name is still embossed along an upper cornice of the cream city brick building, which inci- dentally is now home to Great Lakes Archaeological Research Center, a former employer of mine. This brewery and soda factory was established by Eugene Louis Husting in 1877 on the eastside of 5th Street between Cheery Street and Vliet Street In 1884 EL Husting was brewing weiss beer in an eight-barrel brew kettle and bottling in stoneware bottles. He continued to brew sodas and beer here until he died in 1916, after which sodas became the primary bever- age of production during prohibition. Following Prohibition in 1933 the facility became a distribution plant for beer and liquor until it shut down in 1970.
Today is the 44th (maybe) birthday of Brandon Hernández, who is the Chief Marketing Officer for Societe Brewing, but was a beer writer long before joining AleSmith, and continues to write for the San Diego Reader and the West Coaster, as well as other publications. And he’s published the Complete Guide to San Diego Breweries. For a time, he was the Senior Communications Specialist for Stone Brewing, but left to join AleSmith before eventually landing at Societe. I run into Brandon fairly regularly at beer functions and he’s become one of my favorite people to hang out with. Join me in wishing Brandon a very happy birthday.
With a bevy of Celebrator writers in Chico for Beer Camp #93 in late 2012, to make a beer celebrating the 25th anniversary of the Celebrator Beer News. That’s Brandon sporting blond hair fourth from the left.
[Note: photos 1 and 3 were purloined from Facebook.]