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Archives for August 26, 2020

Beer In Ads #3451: Ginder-Ale: At The Foot Of The Atomium

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Wednesday’s ad is for Ginder-Ale, from probably 1958. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. This poster was created by Hungarian-born Belgian poster artist Charles Rohonyi. The text at the bottom, “Aan de voet van het Atomium,” Google translates as “At the foot of the Atomium,” which was built for Expo 58, also known as the 1958 Brussels World’s Fair.

Beer Birthday: Pete Reid

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Today is Pete Reid’s 57th birthday. Pete was the publisher of Modern Brewery Age. I first met Pete a number of years ago at a Craft Brewers Conference but finally got to know him much better during a trip to Bavaria a few years back, where the two of us took a side trip to Salzburg to visit the Austrian Trumer Brauerei. I think he may be retired or at least shut down MBA, as the domain name is no longer active, plus I haven’t seen him at beer events lately, either. Still, join me in wishing Pete a very happy birthday.

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At the Zotler Brauerei in Germany.

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At the Bavarian Hop Museum, that’s Pete in the back row in the baseball cap.

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Pete, me and Chris Rice, from All About Beer magazine, during a trip to Belgium last year.

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Peter Reid, with Gary Ettelman, of Ettelman & Hochheiser at the NBWA convention in 2008.

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Toasting with Horst Dornbusch at the Bamberg Brewing Museum.

Beer Birthday: Pete Slosberg

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Today is my good friend Pete Slosberg’s 70th birthday — the Big 7-O. Pete is, of course, best known for Pete’s Wicked Ales. After that he toyed with the idea of making barbecue but decided instead to make some incredible chocolates and had a small company, Cocoa Pete’s. A few years ago, I traveled to South America with Pete (where we took to calling him “El Pete“), where we both spoke and judged beer at a beer conference/competition in Argentina, the South Beer Cup, and then flew to Brazil to attend a pair of beer dinners Stephen Beaumont was hosting and for a while he was working on Mavericks, a newish line of canned session beers, along with Half Moon Bay Brewing, Pete and his wife Amy are just doing a lot of traveling and looking for the next adventure … or sour beer. Join me wishing Pete a very happy birthday!

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This was taken the first time I met Pete, over fifteen years ago at the KQED Beer and Food Festival in San Francisco, when I was more or less still a civilian. It was after I’d written a book on beer, but before I started working as the beer buyer for BevMo.

Pete & Amy Slosberg with Shaun O'Sullivan
Pete with his wife Amy and Shaun O’Sullivan, from 21st Amendment, at one of Sean Paxton’s beer dinners during SF Beer Week earlier this year.

Pete Slosberg, helping out for the day, shows off a finished bottle
Working the bottling line at Russian River Brewing, with a bottle of Consecration.

Matt Bonney, Stephen Beaumont, Sean Paxton, Pete Slosberg & Rick Sellers
Matt Bonney, from Brouwer’s, Stephen Beaumont, Sean Paxton, Pete and Rick Sellers, from Odonata at the Bistro Double IPA Festival.

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Pete with his wife Amy and Celebrator publisher Tom Dalldorf at one of Bruce Paton’s beer dinners at the Cathedral Hill Hotel in February 2006.

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Martin Boan, who organized and ran the South Beer Cup, with Pete in Buenos Aires.

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Pete, with Edu Passarelli (owner of Melograno), Stephen Beaumont and me after a beer dinner at Edu’s place in Sao Paulo.