Wednesday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s interesting to contrast this to yesterday’s ad, where the pour was important to Stella Artois’ messaging for quite some time. While newer than most of what I’ve been highlighting, it’s a fascinating strategy to rebrand the beer as high class and worthy of such a ritual, which appears to be the goal of most of their advertising. I remember attending a bartender’s competition to do this pour at an event in San Francisco a couple of decades ago, and I think they’re still at it.
Archives for September 9, 2020
Today is the birthday of Julius Zupansky (September 9, 1850-September 6, 1919). He was born in Bohemia, and came to the U.S. when he was 35, in 1885. He appears to have worked as a brewer throughout Europe before coming to the States, where he secured a job at the Salem Brewery Association. He worked there for a quarter-century, likely retiring when he was sixty. But what position he held there is unclear, which is curious given that he’s referred to as a “pioneer brewer of the Pacific Coast.” Even Gary Flynn’s terrific Brewery Gems doesn’t mention him on his page on the History of the Salem Brewery Association, and his site is easily the most comprehensive on breweries in that part of the U.S.
The Salem Brewery Association was originally founded in 1866 as the Pacific Brewery, but three years later, in 1869 the name was changed to the Salem Brewery. Then in 1885, when Zupansky arrived in America, it was called the Capitol Brewery. In 1903, it again changed its name, this time to the Salem Brewery Association. It stayed with that name until 1943, when another local brewery, Sicks’ Brewing, bought it and operated it for another ten years, closing for good in 1953.
Zupansky’s name is mentioned several times in the American Brewers’ Review, but the most information is contained in his obituary from American Brewers’ Review, Volume 23:
This is the fourteenth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last thirteen, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins tomorrow, Thursday, September 10, so you’ve got just a few hours to sign up. And this year is the Pandemic Edition, which just means with so little else to do, everybody should sign up this year. Why not join us?
I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.
Pro Football Pick’em
In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.
Also, like the last few years, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.
In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button and look for a link or bottom that reads “Join Group.” From there, follow the path to join an existing private group and when prompted, enter the following information…
Group ID#: 33460 (Brookston Football Picks)
If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually a few years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.
Again, like the last few years, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.
With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, but wasn’t able to figure out a way to do that recently. Hopefully, I’ll figure out something this year. Anyway, why not join us? Go head to head again me and my team, the Brookston Brew Jays.