Thursday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s another version of Stella Artois’ 9-Step Pouring Ritual that they’ve been promoting for a number of years, and this one is a series of circles.
Archives for September 10, 2020
Today is the 35th birthday of Collin McDonnell, co-founder and brewmaster for HenHouse Brewing. Collin used to brew for Drake’s, and in 2011 began moonlighting with his own brewery, HenHouse, before cutting the cord and concentrating on only his own venture, along with partners Scott Goyne and Shane Goepel. After starting in part-time space they could only use on the weekends, they moved into an Alternating Proprietorship with Petaluma Hills Brewing, but now have their own brewery, and tasting roon, in southern Santa Rosa.” Collin, and HenHouse, makes terrific beer, and I love Collin’s opinionated twitter presence. Please join me in wishing Collin a very happy birthday.
Today is Nico Freccia’s 56th birthday. Nico is the co-founder of 21st Amendment Brewery & Restaurant. Nico also used to write for the Celebrator, too. His current title with 21st Amendment is “Chief Watermelon Officer.” Join me in wishing Nico a very happy birthday.