Monday’s ad is for Stella Artois, from fairly recently, 2013 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Canadian artist Maude Meilleur, who did a series of mash-up posters for Stella Artois. The text, “Elle est de toute beauté…” Google translates as “She is beautiful ….”
Archives for September 14, 2020
Today is the 52nd birthday of Steve McDaniels, a former brewer with 21st Amendment. These days McDaniels is hard at work building what might have become the Oakland Brewing Co. on 22nd Avenue in Oakland, and brewing their beer at other locations until it’s finished, at least he was the last time I talked to him. Admittedly, it’s been a little while so hopefully it’s still in the works. He’s also brewing beer for his other venture, Independent Brewing. Join me in wishing Steve a very happy birthday.