Saturday’s ad is for Phoenix Bier, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Archives for October 2020
Beer In Ads #3514: Phoenix Brouwerij Amersfoort Nederland
Friday’s ad is for Phoenix Bier, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Beer In Ads #3513: JE Bier! Phoenix Dortmunder
Thursday’s ad is for Phoenix Bier, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Below is the same ad but with slightly better resolution, although the colors aren’t as vibrant.
Beer In Ads #3512: Phoenix Bier Belongs On Everyone’s Plate
Wednesday’s ad is for Phoenix Bier, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. The text at the bottom, “bÿ ieders bord hoort phoenixdort,” Google translates as “phoenixdort belongs on everyone’s plate.” This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
And here’s a slightly elongated version of essentially the same ad.
Beer In Ads #3511: But At Home … Phoenix Bier
Tuesday’s ad is for Phoenix Bier, from perhaps the 1940s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. The text at the top, “maar thuis …,” Google translates as “But at home….” I’m not sure who the artist was that created this poster.
Beer In Ads #3510: Phoenix Bier Bottle Man
Monday’s ad is for Phoenix Bier, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch artist Ricard (ps. Herbert Meijer 1908-1988).
Beer In Ads #3509: Pouring Phoenix Bier
Sunday’s ad is for Phoenix Bier, from perhaps the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.
Beer In Ads #3508: Phoenix Bier Landscape
Sunday’s ad is for Phoenix Bier, from perhaps the late 1800s or early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.
Beer In Ads #3507: Handels Merk
Friday’s ad is for Amersfoortsche Beiersch-Bier-Brouwerij, from perhaps the late 1800s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.
Beer In Ads #3506: Phoenix Brouwerij In The Tavern
Thursday’s ad is for Phoenix Brouwerij, from perhaps the early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. I don’t know who the artist is that created this poster.
And below is a slightly closer view of just the artwork.