Monday’s ad is for Sleutel Bier, from around 1935. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij de Sleutel, which was located in Dordrecht, a city and municipality in the Western Netherlands, located in the province of South Holland. It was founded by Gherits Janssz in 1433. Heineken bought the brewery in 1953, and closed it in 1968. This poster was created by Dolly Rudeman, who is considered to be the first serious Dutch female poster-designer.
Archives for October 12, 2020
Today is the 49th birthday of Luc De Raedemaeker, who’s the Tasting Director for the Brussels Beer Challenge, the Dutch Beer Challenge and also the owner of BIERinhuis. I first met Luc in D.C. when Stephen Beaumont introduced us during CBC, and then we judged together in Japan a few years ago, and I’ve also been privileged to judge at the BBC the last several years. We generally run into one another several times a year, both in the states and in Belgium, and he’s always fun to share a beer or three with. Earlier this summer, his family stayed with us for a week while they were on vacation in the states, and had a grand time. Join me in wishing Luc a very happy birthday.