Thursday’s ad is for Haecht bieres de table, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. I also don’t know who the artist is that created this sign.
Archives for October 15, 2020
Today is the 68th birthday of Doug Odell, co-founder and brewmaster of Odell Brewing Co. of Fort Collins, Colorado. I’m not sure when I first met Doug, but I got to know him a lot better during a trip to Buenos Aries, Argentina, judging the South Cup, a few years ago. Doug’s a great traveling companion and fun to drink a beer with. Join me in wishing Doug a very happy birthday.