Sunday’s ad is for Phoenix Malto, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Archives for November 1, 2020
Today is the birthday of Henry Schupp (November 1, 1868-September 27, 1936). Schupp was born in Germany, and helped found the Bellingham Bay Brewery, which was owned by Leopold F. Schmidt, who’s best known for owning the Olympia Brewery. After its completion in 1902, Schupp was the secretary, manager and brewmaster of the brewery. He had worked for Schmidt in several other capacities prior to that, including at Olympia Brewery and in the hotel business.
This account of Schupp is from the “History of Whatcom County,” by Lottie Roeder Roth, published in 1926:
Depending upon his own resources for advancement, Henry Schupp has achieved noteworthy success as a hotel operator and belongs to that select company of aggressive, farsighted business men who have made Bellingham what it is today, one of the most enterprising and prosperous cities in the state. He is a native of Germany but has lived in the United States since young manhood and is thoroughly American in thought, spirit and interest. He was educated in the public schools of his native country and in the night schools of Cincinnati, Ohio, and in 1889 he sought his fortune in the mines of Montana. He was also connected with the hotel business in that state. In 1900 he came to Washington. He spent two years in Olympia, associated with Leopold F. Schmidt, and in 1902 arrived in Bellingham. He at once entered prominently into the business life of the city, and with Mr. L. F. Schmidt built the Bellingham Brewery, which proved a successful venture. He is now secretary, treasurer and manager of Hotel Leopold, of which F. M. Kenny is vice president. It was opened May 25, 1913, and was named in honor of Leopold F. Schmidt, president of the company controlling the business. The building was erected in 1912 and 1913 by the Byron Hotel Company and the business was founded by Captain Byron, who constructed the Byron Hotel in 1906.
Hotel Leopold is centrally located and its furnishings, accommodations and service are modern and up-to-date in every respect. It is the largest hotel in northwestern Washington, containing two hundred rooms, one hundred of which are provided with private baths, and there are twenty-five sample rooms. The hotel is noted for the excellence of its cuisine and the main dining room has accommodations for two hundred guests. The tulip room will seat two hundred and fifty persons, and the hotel is thus able to accommodate some five hundred diners. Hotel Henry, under the same management, was established by Mr. Schupp at Bellingham in 1923 and has also found favor with the traveling public. It contains one hundred rooms and fifty baths and is the newest and most progressive hotel on Puget Sound. It reflects an atmosphere of refinement but not exclusiveness, for here “you can come as you are.” The hostelry is comfortable, homelike and unequaled in many ways. This is the only hotel known to serve its guests in their rooms with a complimentary breakfast, consisting of a pot of coffee, toast, marmalade, butter and cream, the the polite request: “Don’t tip the boy.” That Mr. schupp has thoroughly grasped the art of modern hotel keeping is indicated by the high degree of efficiency maintained in the operation of the business, which reflects his foresight, capacity for detail and administrative power. He puts forth every effort to promote the comfort and well being of those who are his guests, and an ever increasing clientele is evidence of the prestige enjoyed by Hotel Leopold and Henry.
In 1888 Mr. Schupp married Miss Katherine Sengenberger, of Cincinnati, Ohio, and they have three adopted children: Katherine, who is the wife of Briggs Burpee, of Bellingham; Henry, a student in the State College, where he is taking a course in civil engineering; and Margaret, a high school student. Mr. Schupp is a stanch republican and a citizen who loses no opportunity to exploit the many resources and attractions of his community and state. He is a director of the Bellingham Chamber of Commerce and served for several years on the board of park commissioners. He is a member of the Rotary and Country Clubs and the Washington Hotel Men’s Association. He is also connected with the Benevolent Protective Order of Elks, the Fraternal Order of Eagles and the United Commercial Travelers. Mr. Schupp has a wife acquaintance among the tourists who visit this region each season in large numbers, attracted by its scenic grandeur. He is a gentleman of courteous bearing, genial nature and much personal magnetism, exceptionally well fitted for the business in which he is engaged, and numbers his friends by the thousands. His success is the merited reward of a life of well directed industry and his labors have been of signal service to Bellingham, in which he is highly esteemed.
And here’s his obituary, published in The Bellingham Herald, September 28, 1936:
Henry Schupp, one of Bellingham’s most civic-minded citizens, whom many regarded as an ideal hotel host, died early Monday morning at his home, 6 Garden Terrace. He had been in ill health several years, suffering from heart disease. Recently he had been taking short walks almost daily and he was seen by friends Sunday strolling along High street. For many years, and until his retirement a few years ago from active participation in the hotel business. Mr. Schupp was one of Washington’s most widely known and popular hotel men. He was 67 years of age and had lived at Bellingham thirty-four years. His business and other affiliations were numerous and probably no one has been more active in behalf of Bellingham than Mr. Schupp. He was a charter member of the Rotary club and at his death held membership in Elks lodge No. 194 and the Chamber of Commerce.
Mr. Schupp is survived by his widow, Mrs. Katherine Schupp; two daughters, Katherine McIntee, Waldport, Oregon, and Margaret K. Rogers, Bellingham; one son, Henry E. Schupp; one half-sister, Mrs. Julius Kappel, and a cousin, Henry Meissner, all of Bellingham.
A man who always had a smile, and at heart a community booster, Mr. Schupp’s interests, business and social, were diversified. He for years managed the Hotel Leopold and was one of the moving spirits behind the erection of the $500,000 New Leopold, which was opened in November, 1929. He was one of the most active members of the Chamber of Commerce. In 1924 he headed the Tulip Festival association. He represented the Chamber as director of the Puget Sounders, which he was instrumental, with others, in organizing. Among other positions he held was director of the Pacific Highway association; director of the Mount Baker Development company, which built the Mount Baker lodge, and he was president of the Puget Sound Hotels. At his death he held part interest in the Henry hotel. When the New Hotel Leopold was opened, Mr. Schupp was managing director of the Leopold and the Henry. He was familiar with the hotel business long before he came to Bellingham. His introduction to it came when he was a boy, when his father, Carl Frederick Schupp, operated the Green Tree Tavern at Lollar, Germany, where Mr. Schupp was born in November, 1868.
Henry Schupp left Germany for American when 14 years of age. For a time he lived in Cincinnati, Ohio, where he attended night school. Later he removed to Montana, but before he did so he married on November 22, 1888, Katherine Sengenberger. In 1890 Mr. Schupp located at Basin, Montana, a silver mining camp, where life was rough and free and guns were conspicuous. At Basin, Mr. Schupp and his friend, Leopold Schmidt, who died many years ago, established the Merchants hotel. It was made of logs and had two stories. The partners operated a lodging house for overflows. While Mr. Schupp was at Basin, he and Mr. Schmidt, then living in Butte, formed a partnership to build a waterworks system at Basin.
After ten years at Basin, Schupp came to Puget Sound. Settling at Olympia, he became secretary-treasurer of the Olympia Brewing Company. Nine years later he became secretary-treasurer of the Byron hotel in Bellingham. Four years later the Leopold was opened and he became its manager. Mr. Schupp’s hotel interests gradually expanded until, when the New Leopold was opened, with one of the biggest banquets Bellingham has ever known, he was general manager of a chain of hotels that operated in five cities. He also was president of the New Washington Hotel company, Seattle. Mr. Schupp’s creed, as a hotel man, was: “Hail, guest! If friend, we welcome thee. If stranger, same no longer be. If foe, our love shall conquer thee.” Neatly framed, this creed hung in Mr. Schupp’s office throughout his hotel career in Bellingham.
Today is the birthday of Edmund Fitzgerald (November 1, 1847-1911). He was born in Ireland. In 1866, he acquired the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when Edmund and his brothers John and Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963, continues to this day in New York. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor. There isn’t much biographical information about Edmund Fitzgerald.
This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:
This is the history presented on the current company’s website:
Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.
The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.
In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.
In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.
In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.
Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.
And this is the history of the brewery ownership, since it’s a bit complicated:
James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963
Today is the birthday of Arthur Guinness, 1st Baron Ardilaun (November 1, 1840–January 20, 1915). He was the great-grandson of Arthur Guinness (1725–1803), and the “eldest son of Benjamin Lee Guinness, 1st Baronet, and elder brother of Edward Guinness, 1st Earl of Iveagh. He was educated at Eton and Trinity College Dublin, and in 1868 succeeded his father as second Baronet.”
In 1868 Guinness was elected Conservative Member of Parliament for the City of Dublin, a seat he held for only a year. His election was voided because of his election agent’s unlawful efforts, which the court found were unknown to him. He was re-elected at the next election in 1874.
A supporter of Disraeli’s “one nation” conservatism, his politics were typical of “constructive unionism”, the belief that the union between Ireland and Britain should be more beneficial to the people of Ireland after centuries of difficulties. In 1872 he was a sponsor of the “Irish Exhibition” at Earlsfort Terrace in Dublin, which was arranged to promote Irish trade. Correcting a mistake about the exhibition in the Freeman’s Journal led to a death threat from a religious extremist, which he did not report to the police. In the 1890s he supported the Irish Unionist Alliance.
After withdrawing from the Guinness company in 1876, when he sold his half-share to his brother Edward for £600,000, he was in 1880 raised to the peerage as Baron Ardilaun, of Ashford in the County of Galway. His home there was at Ashford Castle on Lough Corrib, and his title derived from the Gaelic Ard Oileáin, a ‘high island’ on the lake.
Owning 33,000 acres recently bought by his father or himself in Counties Galway and Mayo, Ardilaun was placed in a difficult and unusual position during the Land War of the 1880s. Tenant farmers had started a rent strike against absentee landlords who cared little about their estates. In contrast, Ardilaun lived at Ashford for much of the year, and invested heavily in his lands, but was forced to sell land from the 1880s and saw two of his bailiffs killed in what became known as the Lough Mask Murders. His attempt to preserve the landscape at Muckross, Killarney from 1899 for aesthetic reasons was under challenge as soon as 1905. With the Digby family he was a joint owner of the Aran Islands that were compulsorily purchased by the Congested Districts Board in 1916.
Ardilaun was, like many in the Guinness family, a generous philanthropist, devoting himself to a number of public causes, including the restoration of Marsh’s Library in Dublin and the extension of the city’s Coombe Women’s Hospital. In buying and keeping intact the estate around Muckross House in 1899, he assisted the movement to preserve the lake and mountain landscape around Killarney, now a major tourist destination. From 1875 he was a sponsor of the “Dublin Artizan’s Dwellings Company”, which built cottages for poor Dubliners at reasonable rents, and was the forerunner of the Iveagh Trust later set up by his brother Edward.
In his best-known achievement, he also bought, landscaped, and gave to the capital, the central public park of St Stephen’s Green, where his statue commissioned by the city can be seen opposite the Royal College of Surgeons. To do so he sponsored a Private bill that was passed as the Saint Stephen’s Green (Dublin) Act 1877, and after the landscaping it was formally opened to the public on 27 July 1880. It has been maintained since then by the Commissioners of Public Works in Ireland (now the Office of Public Works)
An intermission in Ardilaun’s philanthropy provoked Yeats’s powerful poem “To a Wealthy Man….”
He was also President of the Royal Dublin Society from 1892 to 1913.
Ulysses by James Joyce includes several references to Ardilaun, as Joyce considered him to be a prime Irish example of Victorian conventional respectability. The porter brewed by the “cunning brothers” – he and his brother Lord Iveagh – was: “a crystal cup full of the foamy ebon ale which the noble twin brothers Bungiveagh and Bungardilaun brew ever in their divine alevats, cunning as the sons of deathless Leda. For they garner the succulent berries of the hop and mass and sift and bruise and brew them and they mix therewith sour juices and bring the must to the sacred fire and cease not night or day from their toil, those cunning brothers, lords of the vat.” “Bung” referred to the stopper in a wooden barrel of beer. In the “Nighttown” section, the breasts of a girl who is undressing are “Two ardilauns”, meaning “two high islands”, a play on the Gaelic meaning of the word.
In 1871 Lord Ardilaun married Olivia Hedges-White, daughter of the Earl of Bantry whose family home is Bantry House in County Cork; this was a happy but childless marriage. He died on January 20, 1915 at his home at St Anne’s, Raheny, and was buried at All Saints Church, Raheny, whose construction he had sponsored. Those present at the funeral included representatives of the Royal Dublin Society, of which Lord Ardilaun was president for many years, the Royal Horticultural Society of Ireland, the Irish Unionist Alliance, and the Primrose League. His barony became extinct at his death, but the baronetcy devolved upon his nephew Algernon. On his widow’s death St. Anne’s passed to Algernon’s cousin Rev. Benjamin Plunket former Bishop of Meath, who sold most of the estate to Dublin Corporation in the 1937, keeping Sybil Hill as his residence. The corporation has preserved much of the estate as one of Dublin’s most important public parks, though the house itself burnt down in 1943, with the remaining lands used for housing.
From Vanity Fair, May 8, 1880.
Today is the birthday of Petrus Van Roy (November 1, 1830-December 27, 1908). He was born in Denderbelle, a small village in the province of East Flanders, Belgium, and in 1866 he founded the Brouwerij Van Roy on his farm. It was later known as the Brouwerij Het Anker Wieze.
After Petrus dies, the brewery “was continued from 1907 by his son Raymond, who later became mayor in Wieze and died in 1951. Raymond had further expanded the brewery, but during World War I all the necessary copper was stolen.
During the Second World War, the beer was contract brewed and in 1952, Petrus’ grandsons Jan and Willy Van Roy launched the Wieze Pils.
From 1956 to 1986, the Van Roy Brewery organized the Wieze Oktoberfeesten, a sixteen-day party based on the German model.
The Van Roy Brewery, which once employed 370 employees, went bankrupt for the first time in 1994. A new company was founded and the brewery continued under the name Wieze Het Anker and employed 50 employees. Nevertheless, production fell from 120,000 hectoliters to 30,000 hectoliters. This was partly due to the loss of a number of contracts with supermarkets. In 1997, the brewery was declared bankrupt again.
In 1999, the developer Matexi Group bought the buildings and land. In 2001 the buildings were demolished. In 2008 it was decided to divide the vacant land into 58 building lots, after the site had been converted into a residential zone.
Now there is a new Brouwerij Wieze located in Wieze which has taken over the old logo as well as the registered trademarks for the Benelux, which appears to have been started by members of the Van Roy family.
Today is the birthday of Benjamin Lee Guinness, 1st Baronet (November 1, 1798–May 19, 1868). He was the grandson of Arthur Guinness (1725–1803), “who had bought the St. James’s Gate Brewery in 1759. He joined his father in the business in his late teens, without attending university, and from 1839 he took sole control within the family. From 1855, when his father died, Guinness had become the richest man in Ireland, having built up a huge export trade and by continually enlarging his brewery.”
In 1851 he was elected the first Lord Mayor of Dublin under the reformed corporation.
In 1863 he was made an honorary LL.D. (Doctor of Laws) by Trinity College Dublin, and on 15 April 1867 was created a baronet by patent, in addition to which, on 18 May 1867, by royal licence, he had a grant of supporters to his family arms.
Guinness was elected to the House of Commons in 1865 as a Conservative representative for Dublin City, serving until his death. His party’s leader was Lord Derby. Previously he had supported the Liberal Lord Palmerston, but in the 1860s the Liberals proposed higher taxation on drinks such as beer. Before 1865 the Irish Conservative Party did not entirely support British conservative policy, but did so after the Irish Church Act 1869. The government’s most notable reform was the Reform Act 1867 that expanded the franchise.
From 1860 to 1865, he undertook at his own expense, and without hiring an architect, the restoration of the city’s St Patrick’s Cathedral, an enterprise that cost him over £150,000. In 1865 the building was restored to the dean and chapter, and reopened for services on 24 February. The citizens of Dublin and the dean and chapter of St. Patrick’s presented him with addresses on 31 December 1865, expressive of their gratitude for what he had done for the city. The addresses were in two volumes, which were afterwards exhibited at the Paris Exhibition.
In recognition of his generosity, he was made a baronet in 1867. He was one of the ecclesiastical commissioners for Ireland, a governor of Simpson’s Hospital, and vice-chairman of the Dublin Exhibition Palace. He died the following year at his Park Lane London home. At the time of his death he was engaged in the restoration of Archbishop Marsh’s public library, a building which adjoins St. Patrick’s Cathedral, which was finished by his son Arthur.
He showed his practical interest in Irish archæology by carefully preserving the antiquarian remains existing on his large estates around Ashford Castle in County Galway, which he bought in 1855. Nearby Cong Abbey was well-known, and the famous Cross of Cong had been moved to a Dublin museum in 1839.
On 24 February 1837 he married his first cousin Elizabeth Guinness, third daughter of Edward Guinness of Dublin, and they had three sons and a daughter, living at Beaumont House, Beaumont, in north County Dublin. In 1856 he bought what is now Iveagh House at 80 St Stephen’s Green. Ashford Castle was described in William Wilde’s book on Lough Corrib in the 1860s.
He was succeeded in the baronetcy by his eldest son, Arthur, who took over the brewery with his brother, the third son, Edward. His second son Benjamin (1842–1900) married Henrietta, daughter of the 3rd Earl of Howth; they moved to England where he was a Captain in the Royal Horse Guards. His daughter Anne (1839–1889) married William, Lord Plunket in 1863. The present-day Guinness Baronets descend from his second son Benjamin.
He was buried in Mount Jerome Cemetery, Dublin, in the family vault, on 27 May. His personalty was sworn under £1,100,000 on 8 August 1868. A bronze statue of him by John Foley was erected by the Cathedral Chapter in St. Patrick’s churchyard, on the south side of the cathedral, in September 1875, which was restored in 2006.
Today is the birthday of Ferdinand Rodenbach (November 1, 1714-November, 17 1783). He was a military surgeon and a co-founder of Brouwerij Rodenbach, along with his brothers. His younger brother Pedro Rodenbach was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer’s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro’s father died, he and his brothers, Alexander, Ferdinand and Constantijn, bought a brewery in Roeselare, which is where Ferdinand had settled after being held as a prisoner of war in France. When their agreed-upon partnership ended after fifteen years, Pedro and Regina bought them out. It was originally called Brasserie et Malterie Saint-Georges, but later became known as Brouwerij Rodenbach.
Present at the reveling of the statue of Albrecht Rodenbach in Roeselaere. Formerly Hugo Verriest, Ferdinand Rodenbach and his children, René de Clercq, Prof. Gustaf Verriest and others.
And this is the history currently on the brewery website:
Ferdinand RODENBACH was a soldier, civilian physician and burgher. He was married to Johanna VANDENBOSSCHE and they had 4 children. The RODENBACH family coat of arms indicates its noble origins, originating from Odenwald in HESSEN. The RODENBACHs of Roeselare originate from the town of ANDERNACH AM RHEIN. After being a French prisoner of war in Lille, Ferdinand left the Austrian army at the age of 35 and settled in Roeselare. He is known to have published several medical volumes in German.