Friday’s ad is for Phoenix Bokbier, from 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Archives for November 6, 2020
Today is the birthday of John N. Straub (November 6, 1810-November 1891). He was born in Darmstadt, Germany, and emigrated at age 20 to the U.S., in 1830, landing initially in Baltimore, but as soon as he was able moved to Pittsburgh, Pennsylvania. In 1831, he founded the John N. Straub Brewery and became what is believed to be the first lager brewer there. As far as I can tell, he is not related to the Straub Brewery in nearby St. Marys, Pennsylvania, although its founder Peter Straub did work for John N. Straub when he first came to America, before starting his own brewery. The John N. Straub Brewery also had a branch in Allegheny, and in 1899, it became a branch of the Pittsburgh Brewing Co.
This biography by his son is from “100 Years of Brewing:”
This short obituary is from the Brewers Journal:
And this is a short history of the brewery itself, also from “100 Years of Brewing.”