Saturday’s ad is for Phoenix Bokbier, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.”
Archives for November 7, 2020
Today is the 42nd birthday of Jason Petros, who is part of The Brewing Network, and co-host on the Session, host of Dr. Homebrew, plus he inexplicably has a podcast about Disneyland called EarzUp Podcast. He really likes the happiest place on earth. He even has a side business, covears, selling colorful covers for your mouse ears. Oh, and he’s the social media director for the Brewing Network, not to mention an avid homebrewer, of course. Join me in wishing Jason a very happy birthday.
Today is the 60th birthday — The Big 6-O — of Steve Altimari, founder and brewmaster of High Water Brewing. I first met Steve when he was still brewing for Valley in Stockton, before that went spectacularly south, and we’ve been good friends ever since. When Steve was working on the new brewing company, I even suggested the name and he graciously gave me a few shares in the company as a thank you. Of course, he’s also smart enough to never ask my business advice so I’m hardly involved and can remain in impartial. Though to be fair, the fact that he makes uniformly great beers helps. Join me in wishing Steve a very happy birthday.
Today is the 64th birthday of Gary Fish, founder of Deschutes Brewing in Bend, Oregon. Gary grew up in Northern California wine country, but relocated to Bend to start the brewery in 1987, opening the original brewpub the following year. Since then, they built a production brewery and have gone on to open two additional brewpub locations, one in Bend and one in Portland. As of last year, they were the 5th largest craft brewery and the 11th largest brewery in America. Not bad for a brewery with a Porter as its flagship. Plus, Gary is a great person to discuss politics with, preferably over a beer. Join me in wishing Gary a very happy birthday.
Larry Sidor, former brewmaster at Deschutes (and now at his Crux Fermentation Project), with Alan Sprints (from Hair of the Dog) and Gary at their downtown Bend brewpub when we visited there last summer on a family vacation.
U.S. Representative Peter DeFazio, Gary, and Representative Greg Walden — all from Oregon — enjoying craft beer at a Capitol Hill reception when the Small Brewers Conference held their first meeting.