Sunday’s ad is for Van Vollenhoven Pilsener, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. The text at the top, “‘n Zomersch tafereel!,” Google translates it as “A Summer Scene.” And the text at the bottom, “Het beste bier brouwt” is translated as “The best beer brews.”
Archives for November 22, 2020
Today is the 48th birthday of Brett Joyce, who a couple of years ago stepped down as President of Rogue. Joyce grew up in the brewery, which his father Jack Joyce founded when Brett was sixteen. Having gone off to college and made a name for himself working with Adidas, building their international golf shoe business from the ground up, he returned to work for the brewery a number of years ago, and has been Rogue’s president since 2006. I’ve gotten to know Brett much better since his return, beginning with when I interviewed him a number of years ago for a Beer Advocate magazine article profiling him. Join me in wishing Brett a very happy birthday.
Today is the 57th birthday of John Palmer, a metallurgist by day, homebrewer the rest of the time. John is the author of several books, including the seminal “How to Brew,” “Brewing Classic Styles,” with Jamil Zainasheff and “Water: The Comprehensive Guide for Brewers,” with Colin Kaminski. He also recently started consulting, with Palmer Brewing Solutions. Join me in wishing John a very happy birthday.