Thursday’s ad is for Oranjeboom, from the 1950s, although it is apparently unfinished and unpublished. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who the artist was who created this poster, though I’m sure I’ve come across similar work with pint glasses with faces like this. The text at the bottom, “om feest bij te vieren!,” Google translates as “to celebrate.”
Archives for December 3, 2020
Today is the 51st birthday of Andy Klein, founder and brewmaster at Monk’s Cellar Brewery & Public House, located in Roseville, Cal. Andy first brewed at Sacramento Brewing in the mid-90s, then was at Beermann’s Beerworks before working as a brewery consultant for over a decade, before opening his own place six years ago, in 2013. I met Andy a few years ago and quickly realized we’re kindred spirits and I’ve enjoyed both getting to know him better whenever we run into one another and drinking his beer. Sean Paxton and I first went to his brewpub at least a year before we met, and it’s a favorite place of my son because it’s very near to the train yards in the area. Join me in wishing Andy a very happy birthday.
Note: All photos purloined from Facebook.