Jay R. Brooks on Beer
Wednesday’s ad is for “Budweiser,” from 1959. This poster was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and within that campaign they did a sub-series featuring different bartenders in similar poses but with different copy. This one begins: “Know Him?”
Today is the birthday of Henry Shlaudeman (January 13, 1834-February 24, 1923), who founded what would become the Decatur Brewing Co., in Decatur, Illinois. Shlaudeman was born in Wildeshausen, Grossherzogtum Oldenburg, in what today is part of Germany. He emigrated to America in 1846. After a short stint in the cigar trade, he joined the Edward Harpstrite Brewery (which was originally the John Koehler & Adam Keck Brewery when it opened in 1855). Within a few years, he’d made enough of an impact that it became the Harpstrite & Shlaudeman Brewery, and two years after that, in 1884, he bought out his partner and it became the Henry Shlaudeman Brewery. In 1888, it was again renamed, this time the Decatur Brewing Co. It reopened after prohibition in 1934 under the name Macon County Beverage Co., but closed for good the same year.
Surprising, I was unable to turn up even one photograph of him, and very little even of the brewery he owned. The City of Decatur and Macon County, subtitled “A Record of Settlement, Organization, Progress and Achievement,” includes a biography of Henry Shlaudeman:
And while there’s not much about him, his house has an entire webpage, all about the Henry Shlaudeman House
He also held at least two patents related to brewing. One was for an Improvement in safety-valves for fermented-liquor casks from 1878 and the other for a Refrigerator-building for fermenting and storing beer.