Jay R. Brooks on Beer
Thursday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a couple lounging in what appears to be a park, by a pond, reading and drinking a few cans of beer. The text begins “lazy afternoon….”
Wednesday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features two couples having a late supper of burgers and beer, presumably having just seen a movie or theatre performance. Why do I presume that? The text begins “after the show….”
Tuesday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a least three dudes in flannel shirts smoking and drinking beer by a roaring fire, presumably in a cabin in the woods. I assume even the dog is a male. The text begins “away from it all….”
Monday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a man cooking a steak on what looks like a Hibachi grill. In one hand he’s got a can of beer and in the other a glass of beer that’s nose deep as he takes a sip. The text begins “hungry?”
Sunday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features at least four men hanging out in someone’s kitchen, having a few beers with some snacks. The text begins “out in the kitchen….”
Saturday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features three couples having a picnic in the great outdoors, next to a stream. The text begins “the picnic….”
Earlier today, the 21st annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and instead of being sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun — which is where we usually are — we were outside in what was a beautiful, sunny, albeit a little windy, day. We judged Double IPAs in two categories — West Coast and Hazy — for most of the morning and chose our favorite six in each category, which Vic will will hand pack into a “Double IPAs Finals Case” which can be ordered online for just under one-hundred dollars. But sales will end at midnight tonight, so if you want one, now’s the time.
Congratulations to all of the winners.
Friday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a group of men who apparently just finished bowling and are now sitting in the alley and having a few beers and a smoke. The text begins “after bowling….”
Thursday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features an open house dinner party with one couple on the right in conversation and man in the background who’s nose deep in a glass of beer as he reads the back of an album. But my favorite is the woman in yellow who’s just putting a cracker in her mouth as she stares at the man pouring a can of beer in his glass. The text begins “open house….”
Wednesday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a woman lifting the lit on dinner so the man can catch a whiff while he holds a mug of beer in his hand. On the counter beside the pot is a Big Size can of Bud. The text begins “big appetite….”
