Monday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. The very first one featured former New York Jets running back Matt Snell, which began the trend of using former athletes along with a few notable celebrities that continued throughout the campaign. While Snell was in the first TV spot, I couldn’t find a print one apart from this later one that ran in a college newspaper.
Below is the very first Miller Lite ad from the Taste Great, Less Filling campaign.