Wedesday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith.
Archives for March 3, 2021
Today is the 49th birthday of Jeff Cioletti, president of Drinkable Media and Editor-at-Large for Beverage World magazine. He’s been covering the business of beer for quite a long while. I run into Jeff at numerous industry events, and we’ve taken a press trip to Belgium. Join me in wishing Jeff a very happy birthday.
Jeff (on the left just above Lew Bryson) at our table inside the barrel room at Samuel Adams in Boston during an anniversary dinner there last year, when we opened every vintage of Utopias, plus Triple Bock and Millennium Ale.