Sunday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features jazz musician Howard Johnson, shown in the ad with a baritone saxophone.
Archives for March 7, 2021
Today is the birthday of Conrad Pfeiffer (March 7, 1854-April 24, 1911). He was born in Germany, possibly Wurzburger, but moved to Detroit, Michigan in 1871, founding the Conrad Pfeiffer Brewery in 1889. In 1902, it became known as the Pfeiffer Brewing Co. which remained its name even after prohibition. With falling sales, in 1962 they changed the name to a more generic Associated Brewing Co., but that only lasted four years with the brewery closing for good in 1966.
This biography of Pfeiffer is from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.
And this is the history of the brewery, excerpted from “Detroit Beer: A History of Brewing in the Motor City,” by Stephen C. Johnson:
And this history of the brewery is also from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.