Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that confidence, like confidence in your car, is applicable to the beer you drink. Um, okay.
Archives for April 10, 2021
Today is the 45th birthday of Alexandre Bazzo, who is the founder and brewmaster of Micro Cervejaria Bamberg in Brazil. I first met Alexandre in Brazil when I judged in Argentina in 2011, and we made a side trip to Sao Paulo. Given the name of his brewery, you won’t be surprised to learn he makes amazing German-style beers, and has won numerous awards for his efforts. I also saw him again at last year’s Firestone Walker Invitational Beer Festival. Join me in wishing Alexandre a very happy birthday.
Today was the 23rd annual IPA Festival and the 3rd annual Hazy IPA Festival at the Bistro, but that’s only because there wasn’t a festival last year. It was a lovely sunny day in Hayward, making it was perfect beer-judging weather now that we’re no longer in the basement. This year we judged in pairs, split into two groups of regular clear IPAs and hazy IPAs. The full list of winners is below.
- 1st Place: Altamont Maui Waui IPA
- 2nd Place: Slice Green Nugget
- 3rd Place: Sun River Clearview West Coast IPA