Wednesday’s ad is for “Coors Beer,” from 1904. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is from a calendar Coors produced for 1904, showing, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.”
Archives for May 5, 2021
Today is the birthday of Louis von Schwanenfluegel (May 6, 1848-?). He was trained as a brewer at his father’s brewery, worked at a malt house, and became the manager of Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th.
This account is from “100 Years of Brewing:”
The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, this George’s father, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.
According to 100 Years of Brewing, the chronology is slightly different:
Today is the 58th birthday of Bill Covaleski, a co-founder of Victory Brewing Co., along with his childhood friend Ron Barchet. I first met Bill at the brewery doing an article on Pennsylvania breweries for the Celebrator over a decade ago. It’s been great seeing his brewery rack up victory after victory as they’ve grown and become one of Pennsylvania’s best, biggest and brightest. Join me in wishing Bill a very happy birthday.