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Archives for October 22, 2021

Beer In Ads #3886: Preferred … For Mellow Moments

October 22, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from 1947. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unseen hand filling a tray wit mugs and Hamm’s Preferred Stock from a second-story window looking down on the scene of a backyard barbecue below, with the tagline: “Preferred … for mellow moments.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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