Thursday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to stage a Smooth barbecue,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a backyard barbecue — and a rather fancy backyard with a pool and loads os space — with the grillmaster actually wearing a chef’s hat. So you know he’s serious. The inset panels suggest steps to make your grilling better, followed by tips for enjoying the finished meat with a beer.
Archives for November 18, 2021
Today is the birthday of Henry Frank Hagemeister (November 18, 1855-June 27, 1915). He “was a member of the Wisconsin State Assembly and the Wisconsin State Senate.” His father founded the Hagemeister Brewery in 1866, calling it the Union Brewery. Henry joined the brewery at the bottom, and worked his way up, and ran it with his father, and the changed the name to Hagemeister & Son. After his father passed away, Henry took over, and incorporated it as the Hagemeister Brewing Co. in 1890. Hagemeister stayed open through prohibition, and in 1934 changed its name to the Valley Brewing & Refrigerating Co. but closed for good the same year. Here’s his basics, from Wikipedia:
He was born in Green Bay, Wisconsin in 1855, [the son of German immigrants] and educated in the parochial and public schools of Green Bay. He would go on to work in brewing and banking, as the president of the Hagemeister Brewing Company, and president of Kellogg’s National Bank.
Today is the birthday of Eugene Hack (November 18, 1840-June 12, 1916). He was born in Wurtenburg, Germany, but emigrated to Indiana and settled in Vincennes in 1868. In 1875, he and a partner, Anton Simon, bought a small brewery in Vincennes, Indiana from John Ebner, who had established in 1859. They continued to call it the Eagle Brewery, although it was also referred to as the Hack & Simon Eagle Brewery, though in 1918, its official name became the Hack & Simon Brewery, until closed by prohibition. The brewery briefly reopened after prohibition as the Old Vincennes Brewery Inc., but they appear to have never actually brewed any beer, before closing for good in 1934.
A brewery paperweight.
Today is the birthday of Florentinus De Boeck (November 18, 1826-1892). He was a well-known organist and orchestra conductor, and the father of famed Belgian composer August De Boeck. He was also a brewer who founded the Brouwerij Martinas in 1871. It was later known as the Brouwerij Ginder-Ale. In 1888, it was taken over by Corneel van Ginderachter, whose family managed the brewery into the 1970s, before a series of mergers and acquisitions left it in the hands of AB-InBev. Unfortunately, there’s not much information I could find about Florentinus, especially since he only ran the brewery for 17 years.
Today is the 42nd birthday of Peter Hoey, who used to be the brewmaster at Sacramento Brewing, then left to launch a new brewery, Odonata Beer Co., with Rick Sellers, which sadly ran into some hurdles that had nothing to do with how good the beer was that Peter was making. He’s also brewed at Sierra Nevada and Bison Brewing, too. Then Peter was working at Brewers Supply Group, having taken over Mark Worona’s old job (since he’d been promoted). More recently, he left BSG to start his own brewery in downtown Sacramento, Urban Roots Brewing, where he’s making some absolutely stellar beers. Peter partnered in the venture with Rob Archie, who also owns the Pangaea Bier Cafe. Peter’s a great brewer and has become a good friend over the years. Join me in wishing Peter a very happy birthday.
Today is the birthday of Charles Buxton (November 18, 1823-August 10, 1871). He “was an English brewer, philanthropist, writer and member of Parliament. Buxton was born in Cobham, Surrey, the third son of Sir Thomas Buxton, 1st Baronet, a notable brewer, MP and social reformer, and followed in his father’s footsteps, becoming a partner in the brewery of Truman, Hanbury, Buxton, & Co in Brick Lane, Spitalfields, London, and then an MP. He served as Liberal MP for Newport, Isle of Wight (1857–1859), Maidstone (1859–1865) and East Surrey (1865–1871). His son Sydney Buxton was also an MP and governor of South Africa.”
The original brewery was probably established by the Bucknall family, who leased the site in the seventeenth century. The site’s first associations with brewing can be traced back to 1666 when a Joseph Truman is recorded as joining William Bucknall’s Brewhouse in Brick Lane. Part of the site was located on Black Eagle Street, hence the brewery’s name. Truman appears to have acquired the lease of the brewery in 1679, upon the death of William Bucknell. Through the Truman family’s efforts – not least those of Sir Benjamin Truman (who joined the firm in 1722) – the business expanded rapidly over the following 200 years. By 1748 the Black Eagle Brewery was the third largest brewery in London, and likely the world, with 40,000 barrels produced annually.
In the mid-18th century Huguenot immigrants introduced a new beverage flavoured with hops, which proved very popular. Initially, Truman’s imported hops from Belgium, but Kent farmers were soon encouraged to grow hops to help the brewery meet growing demand.
Sir Benjamin died in March 1780 and, without a son to take on the business, it passed to his grandsons. In 1789, the brewery was taken over by Sampson Hanbury (Hanbury had been a partner since 1780; the Truman family became ‘sleeping partners’). Hanbury’s nephew, Thomas Fowell Buxton, joined the company in 1808, improved the brewing process, converted the works to steam power and, with the rapid expansion and improvement of Britain’s road and rail transport networks, the Black Eagle label soon became famous across Britain (by 1835, when Buxton took over the business upon Hanbury’s death, the brewery was producing some 200,000 barrels (32,000 m3) of porter a year).
The Brick Lane brewery – now known as Truman, Hanbury, Buxton & Co – took on new partners in 1816, the Pryor brothers (the company’s owners were renowned for their good treatment of their workers – providing free schooling – and for their support of abolitionism). By 1853 the brewery was the largest in the world, producing 400,000 barrels of beer each year, with a site covering six acres.
However, the company also faced competition from breweries based outside London – notably in Burton upon Trent, where the water was particularly suitable for brewing – and in 1873 the company acquired a brewery (Phillips) in Burton and began to build a major new brewery, named the Black Eagle after the original London site.
In 1888, Truman, Hanbury, Buxton & Co became a public company with shareholders, but the balance of production was now shifting to Burton. The Brick Lane facility remained active through a take-over by the Grand Metropolitan Group in 1971 and a merger with Watney Mann in 1972, but it was in terminal decline. It eventually closed in 1989.
Glenn Payne wrote the Truman, Hanbury, Buxton & Co. entry for the Oxford Companion to Beer:
Truman, Hanbury, Buxton & Co. was a venerable British brewery that operated for more than 3 centuries before it closed its doors in 1988. The original brewery was built on Lolsworth Field, Spitalhope, London, by Thomas Bucknall in 1669. He was soon joined by Joseph Truman, who became brewery manager in 1694. Joseph Truman brought Joseph Truman Jr into the company in 1716 and his executor, Sir Benjamin Truman, who took ownership of the business in 1722. Two years later a new brewery, The Black Eagle, was built on nearby Brick Lane, which grew to become Britain’s second largest brewery, employing some 1,000 people. Sir Benjamin died in 1780 without a direct male heir and left the brewery to his grandsons. In the same year, Sampson Hanbury became a partner and took over control in 1789. His nephew, Thomas Fowler Buxton, joined in 1808. He improved the brewing process by adopting innovations in brewing technology brought about by the Industrial Revolution. Outside his activities in the brewery, Buxton was a renowned philanthropist, and he was elected a member of Parliament in 1818. He was associated with William Wilberforce, a leader in the fight to end the British slave trade. By the time of his death in 1845, the brewery produced about 305,000 hl of porter annually. The brewery is even mentioned in Charles Dickens’ David Copperfield (1850). Seizing upon the growing influence of Burton as a brewing center in the 19th century, the company acquired the Phillips brewery there in 1887 and 2 years later became a public company. But its fortunes declined with the shift in popular taste away from porter toward pale ale near the end of the 19th century. In 1971, the brewery was acquired by the Grand Metropolitan Group, which, in turn, was merged into Watney Mann 1 year later. Thomas, Hanbury, and Buxton ceased production in 1988 but its brewery still stands on its site in Brick Lane, London, where it has been redeveloped into a complex of residential housing, offices, restaurants, galleries, and shops.
They also later built a Black Eagle Brewery in Burton. As you’d expect, Martyn Cornell has an amazingly thorough account of Trumans, which he refers to as When Brick Lane was home to the biggest brewery in the world.