Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to make a Smooth serve,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows tennis pro Johnny Faunce serving, with the inset panels going through the steps of serving a tennis ball, and, of course, how to enjoy a beer after the match.
Archives for November 19, 2021
Today is the birthday of Frantz Philip “Frank” Brogniez (November 19, 1898-February 20, 1968). He was the son of Frantz Brogniez, a Belgian brewery who founded several breweries in the United States, ending up in Houston, Texas working for Howard Hughes’ Gulf Brewing Company.
Frantz’s son Frank was also trained as a brewer and worked there with his father. He took over as brewmaster for Gulf Brewing when his father passed away in 1935.
Here’s some more about the Gulf Brewing Co., founded by Howard Hughes, also from Houston Past:
Howard Hughes’ connection with the Houston-based Hughes Tool Company is fairly well-known. It is less well-known that Hughes started a brewery in Houston, on the grounds of the Hughes Tool Company, called Gulf Brewing Company. Hughes opened the brewery at the end of Prohibition, and its profits helped the tool company survive the Depression.
Gulf Brewing Company produced Grand Prize beer, which for a time was the best-selling beer in Texas. It has been reported that a beer called Grand Prize beer was also produced prior to Prohibition, by the Houston Ice and Brewing Company. While that may be accurate, any confusion is likely connected to the fact that Hughes’ Grand Prize brewery was operated by the man who served as brewmaster at Houston Ice and Brewing before Prohibition. In 1913, while he was brewmaster at the Houston Ice and Brewing Company, Belgian-Houstonian Frantz Brogniez was awarded Grand Prize at the last International Conference of Breweries for his Southern Select beer – beating out 4,096 competing brewers. Brogniez left Houston during Prohibition, but Hughes convinced him to return to serve as brewmaster for the Gulf Brewing Company. Brogniez’ son operated the brewery after his father’s death.