Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to have fun at a Beach Party,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a group of friends trying to have fun at the beach by putting on a party with beer. This one doesn’t seem like it requires any skill at all. Be at the beach and bring beer. That’s it.
Archives for November 22, 2021
Today is the 49th birthday of Brett Joyce, who a couple of years ago stepped down as President of Rogue. Joyce grew up in the brewery, which his father Jack Joyce founded when Brett was sixteen. Having gone off to college and made a name for himself working with Adidas, building their international golf shoe business from the ground up, he returned to work for the brewery a number of years ago, and had been Rogue’s president since 2006. I’ve gotten to know Brett much better since his return, beginning with when I interviewed him a number of years ago for a Beer Advocate magazine article profiling him. Join me in wishing Brett a very happy birthday.
Today is the 58th birthday of John Palmer, a metallurgist by day, homebrewer the rest of the time. John is the author of several books, including the seminal “How to Brew,” “Brewing Classic Styles,” with Jamil Zainasheff and “Water: The Comprehensive Guide for Brewers,” with Colin Kaminski. He also recently started consulting, with Palmer Brewing Solutions. Join me in wishing John a very happy birthday.