Saturday’s ad is for “Hamm’s,” from 1973. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is another placemat that includes three songs from different animals, a woodpeckers, a pair of beavers, and the Hamm’s beer with a friend.
Archives for November 27, 2021
Today is the 50th birthday — The Big 5-O — of Matt Brynildson, brewmaster at Firestone Walker Brewery. I’ve known Matt for a number of years, though I got to know him a lot better when I traveled with him to Burton-on-Trent in England to do a guest brew at Marston’s. And several years ago, we both were in Chile to judge at the Copa Cervezas de America. Also, a few years back, I wrote a profile of Matt for Beer Connoisseur magazine, too. But suffice it to say that apart from being incredibly gifted as a brewer, Matt is also one of the nicest and coolest people in the industry. Join me in wishing Matt a very hoppy birthday.
Matt (center) outside the Toronado with one of his then-assistant brewers, Jim Cibak (who’s now head brewer at Revolution Brewing) along with Sean Paxton, the Homebrew Chef enjoying the rare San Francisco winter sun.
Matt bookended by Adrienne and Claudia, from 21st Amendment Brewery, at the Boonville Beer Festival in 2007.