Brookston Beer Bulletin

Jay R. Brooks on Beer

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Archives for November 2021

Beer In Ads #3915: Here’s How … A Retriever ‘Goes To College’

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Saturday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “a retriever ‘goes to college,'” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows how a dog is trained to retrieve birds shot down by hunters.

Beer In Ads #3914: Here’s How … To Make A Smooth Serve

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Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to make a Smooth serve,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows tennis pro Johnny Faunce serving, with the inset panels going through the steps of serving a tennis ball, and, of course, how to enjoy a beer after the match.

Beer In Ads #3913: Here’s How … To Stage A Smooth Barbecue

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Thursday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to stage a Smooth barbecue,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a backyard barbecue — and a rather fancy backyard with a pool and loads os space — with the grillmaster actually wearing a chef’s hat. So you know he’s serious. The inset panels suggest steps to make your grilling better, followed by tips for enjoying the finished meat with a beer.

Beer In Ads #3912: Here’s How … Hamm’s Beer Scores A Mellow Moment

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Wednesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Hamm’s Beer Scores a Mellow Moment,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This is another odd one. It tells the story of Walt Brown (Class of ’27) who waits until the day of the big game to try to buy tickets for himself and three friends, even though he’d promised them it would be no problem. Well, lo and behold the game is sold out (because obviously a college education doesn’t make you smarter, just more educated) and now he’s in a pickle. Luckily, his friends smoked some weed beforehand and are totally mellow so they offer to go back to their place and watch the football game on their television set and have some munchies. So Walt picks up some beer and all is forgiven. Now that’s a mellow moment.

Beer In Ads #3911: Here’s How … To Swim A Smooth Backstroke

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Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to swim a Smooth backstroke,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Given some of the other ads in this series, I would have expected they would have used a famous swimmer, but that doesn’t appear to be the case. But it does show in six steps how to do a backstroke, with two more panels devoted to having a beer afterwards.

Beer In Ads #3910: Here’s How … Olin Dutra Makes A Smooth Approach

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Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Olin Dutra makes a Smooth approach,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Olin Dutra was a professional golfer from Monterey, California, who played on the PGA tour in the 1920s and 30s. In eight panels, they show the steps of his approach shot leading to him sitting down with a beer after his round.

Beer In Ads #3909: Here’s How … To Take A Smooth Photograph

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Sunday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to take a Smooth photograph,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” It details eight steps for how to set up and take a better picture.

Beer In Ads #3908: Here’s How … Connie Schwoegler Rolls A Smooth Strike

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Saturday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Connie Schwoegler rolls a Smooth strike,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Connie Schwoegler was named BWAA (Bowling Writers Association of America) Bowler of the Year in 1949. Schwoegler won 15 other tournament titles. In 1948, Schwoegler pioneered an extended ball grip which was copyrighted under his name and led to the popularity of what is now known as the fingertip grip.

Beer In Ads #3907: Here’s How … To Be A Smooth Fly Fisherman

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Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to be a Smooth fly fisherman,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.”

Beer In Ads #3906: Preferred … For Mellow Moments

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Thursday’s ad is for “Hamm’s,” from 1949, I’m not too sure. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a foursome coming off the gold course, and seeing through the window four bottles of beer being laid out for them, with the tagline: “Preferred … for mellow moments.”