Saturday’s ad is for “Hamm’s,” from somewhere between the 1960s and 1980. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear getting stuck as a bridge while a bird walks over his back and a beaver is right behind him, with the headline “Cross Over to Quality.”
Archives for December 4, 2021
Today is the 73rd birthday of Bob Brewer, longtime brewery rep. for Anchor Brewing. For many years, he worked from southern California, circling the country with the entire nation his territory (the only exception being the Bay Area) representing Anchor beers. More recently, he moved back to the Bay Area, but you could find him at every nook and cranny of the beer world. Several years ago, Bob retired from Anchor, although he still occasionally works a festival or does other work, like giving a great talk at my class at SSU and more recently he was working the taps for Anchor at the Lagunitas Circus. Join me in wishing Bob a very happy birthday.
Today is the 48th birthday of fellow beer writer and brewery owner Christian DeBenedetti. In 2011, he wrote The Great American Ale Trail and you can check out a lot of his other work online. His latest project is building a brewery on his family’s property, Springbrook Farm, and it’s called the Wolves & People Farmhouse Brewery. Join me in wishing Christian a very happy birthday.
In front of the brewhouse at Wolves & People Farmhouse Brewery, his brewery.