Wednesday’s ad is for “Hamm’s,” from 1964. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a beer salesman in the stands at a Chicago White Sox game, with the tagline “Reach for the big one … Hamm’s.”
Archives for December 16, 2021
Today is the 47th birthday of Bryan Selders, who until 2011 was lead brewer of Dogfish Head Craft Brewery and one-half of the hip hop duo The Pain Relievaz, before leaving the industry temporarily to do web design at Inclind. He later returned to brewing, and became the brewmaster at Post Brewing in Colorado. But more recently, he’s returned to Dogfish Head as their brewing ambassador. I first met Bryan at Hop School in Yakima, Washington years ago and he’s a terrifically talented and fun person. Join me in wishing Bryan a very happy birthday.
Note: All photos purloined from Facebook.
Today is the birthday of Joseph Fallert (December 16, 1841-July 4, 1893). He was born in Achern in Western Baden-Württemberg, Germany in either 1841 or 1842 (sources vary), but moved to New York City when he was fifteen, in 1856, and worked for several different breweries in Brooklyn, before buying a building from his employer, brewer Otto Huber, and founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. but it closed in 1920 for good when prohibition began.
I couldn’t find very much information about Fallert, not even when he passed away, although it appears possible that he may have outlived his son, who ran the brewery until his own death in 1919.
Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”
Today is the 38th birthday of Nicole Erny, a certified Master Cicerone and passionate beer lover, who used to work at The Trappist and as a “Beer Ambassador” at the CommonWealth Cafe & Public House, both in beautiful downtown Oakland. She also used to work with Ray Daniels’ Cicerone program, but left that position and is currently doing QA/QC lab work at Faction Brewing. Nicole and I almost worked together on a great-sounding beer project, but alas it fell apart. She is also working on the side as a consultant. She’s a great advocate for better beer and has more energy than any three people I know. Join me in wishing Nicole a very happy birthday.
A great shot for Nathan Smith and Nicole’s Beer School at The Trappist several years ago. (photo “borrowed” from Jon Weber’s Beer Obsessed, in the hopes he won’t mind.)