Monday’s ad is for “Rheingold Beer,” from 1944. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1944 was Jane House, and unfortunately, I wasn’t able to find out much about her apart from she was signed to Columbia pictures, so she at least had aspirations to be an actress. There is a Jane House listed on the iMDb, but doesn’t begin until she was on a television show in 1956, so I’m not sure if it’s the same person. In this ad, from January, she’s shown riding in a sleigh that looks a lot like the one Sonia Gover rode in the previous year, although this one has 1944 printed on the side. It looks like it’s at a ski resort and after the photoshoot she’s serving drinking inside the more comfortable ski lodge.
Archives for January 31, 2022
Today is the birthday of William Hoffmeister (January 31, 1827-1902), who was born in Germany, but emigrated to the U.S. in 1847, settling in Cincinnati, Ohio. There in 1856 he founded the William Hoffmeister Brewery, but it was only in production until 1873, when he closed it and opened a saloon. Being open for a mere seventeen years, there’s precious little information about either the brewery or William Hoffmeister, and I was unable to find any picture of him, his beer or his brewery, though this may be his coat of arms.
This is about all I could find on William Hoffmeister, from the Cincinnati Turner Societies: The Cradle of an American Movement, by Dann Woellert, published in 2012.
Today is the birthday of George Hauck (January 31, 1832-April 20, 1912). He was born in Germany, but came to America when he was 18, in 1850, and after working in several breweries, in 1863. settled in Kingston, New York. In 1864, he and a partner, George Dressell, founded a brewery, initially known as the Geo. Dressell & Co. Brewery. Twenty years later, Dressell passed away, and Hauck became the sole proprietor, changing the name to the George Hauck Brewery. In 190s, his sons joined him in the business, and it became known as the Geo. Hauck & Sons Brewing Co., before it closed due to prohibition in 1916. It was re-opened by a few different business entities after repeal in 1933, but none proved sustainable and it closed for good in 1938.
In “The History of Ulster County, New York,” there’s an entry on Hauck:
Here’s his obituary from Find-a-Grave:
George Hauck, president of the George Haurk and Sons Brewing Company, died on Saturday evening at his home on Wurts street, aged 80 years. He had been in failing health for some time. Mr. Hauck was born in Germany In 1832, a son of Adam Hauck. His father was a brewer by occupation. Coming to this country in 1849 be became associated with hib father In the latter’s brewery at the corner of Broome and Wooster streets in New York. Two years later they moved to Sheriff street where the brewery was continued. The son went to Cincinnati in 1852 and made a study of brewing. Four years later he returned to New York and entered the employ of Kress & Schaffer. He next went with the Lyon brewery and remained until it was destroyed by fire. From that time until 1861 Mr. Hauck entered the. employ of William Bertsche, who had a brewery where the Hoffman brewery now stands at Hone and Spring streets. Three years later Mr. Hauck and George Dressel formed a partnership and began brewing on the site of the present brewery at the corner of Wurts and McEntee streets. From the death of Mr. Dressel in 1884 until 1890 Mr. Hauck continued the business alone. The company was incorporated in that year. In 1867 Mr. Hauck married Miss Barbara Welker of Worms, Germany. Five children were born to then: John Hauck, Adam Hauck, Minnie Hauck, wife of Prof. C. W. Louis Stiehl of Oklahoma City; Louise Hauck, wife of John B. Kearney Mr. Hauck was a member of United German Lodge, No. 303. I. O. O. F., Franklin Lodge, No. 37, Knights of Pythias, the First German Sick and Aid Society and the Rondout Social Mannerchor. In politics Mr. Hauck was a staunch Democrat. The funeral will be held on Wednesday afternoon at 2 o’clock at his late residence, 115 Wurts street. Interment in Montrepose cemetery.
The Hauck Brewery.
This is short history of the brewery, from Thierry’s breweriana website:
George Hauck was born in 1832 in Germany. His father, Adam Hauck, was a brewer. George Hauck came to the United Sates as a young man in 1849. He went to work in his fathers brewery in New York City. In 1852 Hauck went to Cincinnati to contiue his brewing studies, only to return to New York 4 years later. Upon his return to New York City he went to work for Kress & Schaffer. He then went to work for Lyon Brewery until it was destroyed by fire. In 1861 Hauck went to work for William Bertsche in Rondout NY. Bertsche had a brewery on the corner of Hone and Spring Streets, later the Jacob Hoffmann Brewery would be located there. By 1864 Hauck and George Dressel formed a partnership and began brewing on the Corner of Wurts and McEntees Streets. The brewery was called Geo. Dressel and Co. Lager Beer Brewery. They were soon producing 5,000 barrels of beer a year. Hauck and Dressel ran the brewery until Dressel died in 1884. That same year that the main brick brewery building was built near the corners of Wurts St and McEntee St. The bottling plant was near the corner of Hone St and McEntee St. The bottling plant had been built earlier into a hillside with a cave at the rear of the building for cooling and storage of the beer that they produced.
The cave had resulted from an unusual partnership between a brewer and a baker. William Bertsche and his partner, Martin Uhle, had dug out the cave as a result of a business venture in October of 1856. Bertsche and Uhle had entered into a contract with Abraham Crispell to construct a “tunnel” on Crispell’s property on Holmes St (now known as McEntee St). Accordind to the contract, said “tunnel” was only be used for the purpose of storing Lager Bier”. Bertsche and Uhle would pay a yearly fee of $15.00 for the privilage of storing beer in the newly constructed cave. Records showed that the fee of $15.00 was paid to Crispell for the years of 1857, 1858 and 1859.
Later, Martin Uhle, who had been a baker, became a saloon owner and sold Bertshce’s beer and the cave that they had dug together would become the property of Geroge Hauck, Bertsche’s former employee.
Hauck then ran the brewery alone until 1890, the year the brewery was incorporated as the George Hauck Brewing Company.
George’s sons, Adam and John, became company officers.
In 1892 the Brewery was producing it’s signature “Red Monogram” beer. There even was a “Red Monogram” baseball team sponsored by the Hauck Brewing Company. In 1908, advertisements appeared in the local directory for Hauck’s “Rock Cellar Brew”. It was named after the cave that the held the bottling plant. By 1912, the brewery was turning out approximately 35,000 barrels of beer a year.
On April 20th 1912, the founder, George Hauck, died at his home after a long illness. His son, Adam Hauck, assumed the Presidency upon his father’s death. John, became the Vice-President.
In 1918, prior to the passage of the 18th Amendment, better known as Prohibition, the brewery was remodeled for the manufacture of peanut oil production. It was marketed as “Salanut”, “Refined Virgin Peanut Oil”. The brewery was now known as the Hauck Food Products Corporation. On December 9th 1920, John Hauck, 62 years of age, died at his home after a long illness. In early 1922, the Hauck Food Products Corporation was sold to Bankers Underwriters Syndicate of New York. John Kearney, Adam Hauck’s brother in-law, remained Vice-President while Adam and Mary had no part in the operation of the peanut oil factory.
In 1924, a “Near Beer” license was obtained and the production of “Near Beer” lasted four years, until 1928. Revenue Agents found the beer was over the alcohol content allowed and the “Near Beer” license was revoked.
Plagued by taxes and competition, the brewery never re-opened after the repeal of prohibition in 1933. A city directory in 1934 showed the Frank Brady Brewery as the new owner. Frank Brady continued to brew “Red Monogram” beer during his brief ownership. City directories 1935-1939 listed the Peter Doelger Brewing Corp as being located at that address. Finally in 1940 the Staton Brewery Inc was listed as a “Wholesale Beverage” distributor. Shortly afterwards, the building laid empty and became a city owned property. An oil company attempted to purchase the site, but public opposition to a zoning change stopped the sale. The Hauck buildings were demolished around 1942.
There was also a John Hauck Brewery in Ohio, but as far as I can tell they are not related. Also, George’s brother did start his own brewery in New Jersey, which was known as the Peter Hauck Brewery.
Today is the feast day of St. Veronus. He is the patron saint of Lambeek & Belgian brewers. He was also known as Veronus van Lembeek, and he was a professor or a farmhand (accounts differ) who lived in Belgium in the 9th century.
This short account of his life is from his Dutch Wikipedia page, translated by Google:
The life of Veronus is known from a hagiography written by Olbert van Gembloers around 1015-1020.
According to legend, Veronus was a great-grandson of Charlemagne. He left the parental home at the age of 15, because he did not want to get married, and ended up in Lembeek. Here he settled and served as a servant on a farmyard.
Once when he hammered a stick into the ground, water immediately bubbled from the ground. He told his twin sister, Saint Verona, where he would be buried after his death. A fallen tree would show her the way. After his death it happened as he had foreseen.
And this account is from Heiligen, a German website devoted to saints, also translated by Google.
Veronus was of fairly high descent. He is said to have been a cousin of Charles the Bald († 877). He left his parental home because he did not agree with the plans of his parents who liked to see him married and with an appropriate party. He himself walked around desiring to devote himself entirely to the service of God, and thus not to marry. On his departure, he informed his sister Verona (9th century; feast day, August 29) that in due time a sign would indicate the time and place of his death: a storm would arise and the trees would blow over and fall in towards the place where he is said to have died. After some wanderings, he ended up on a court farm in Lembeek. There he hired himself out as a farmhand. He lived a life of simplicity and service.
Legend tells how he drilled a well when he once planted his stick in the ground near the church. After all, according to the chronicles, he died “loved by God and by men.”
Indeed, his death was accompanied by the signs he had announced to his sister at the time. So she left in the indicated direction and ended up in Brabant. The horses stopped in Berchem. There she was told that she had to continue to Lembeek. She found her brother’s grave in the local church. The moment she entered the body emitted a wonderful scent. The tomb was opened and the dead was found completely intact.
Over the centuries, the memory of Veronus faded. He is said to have appeared to a priest on the spot to remind him of his memory. The priest began to work for the restoration of the worship of Veronus, and the latter expressed his agreement by delighting many pilgrims with answers to prayers and other miracles.
There’s a St. Veronus Cafe and Tap Room located in Peterborough, Ontario, Canada. They bill themselves as a Belgian restaurant and beer bar.
Today is the birthday of William Frederick Wezel (January 31, 1854-January 15, 1927). He was born in Germany, but moved to Wisconsin as a boy with his family. He was trained in a number of fields, but is best known in brewing circles for the Wenzel Filtermass, which became the standard for clarifying filters for breweries in the 19th century. Unfortunately, I could not find any photographs of Wenzel. This biography of Weznel is from a “History of Outagamie County, Wisconsin.”
And this obituary was published in the Post-Crescent of Appleton, Wisconsin, on April 25, 2917.