Sunday’s ad is for “Rheingold Beer,” from 1946. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad, which ran in December, is introducing the new Miss Rheingold for 1946, Rita Daigle.” She was born in New York, July 31, 1927, and started modeling when was seventeen (lying about her age) and was Miss Stardust of 1944 and Queen of the 1945 Photographers Ball. The same December she was crown Miss Rheingold, she married a well-known singer, Jimmy Saunders, who sang with Harry James, among others, and co-wrote songs with Frank Sinatra. Her modeling career both before and after 1946 was fairly robust, with her appearing on the cover of such magazines as Cosmopolitan, Life and Vogue. In this ad, from July, she’s wearing a fancy Western outfit and ringing a bell, presumably to announce she has been. She’s wearing the same outfit when she was on horseback in yesterday’s newspaper ad.
Archives for April 3, 2022
Today is the 52nd birthday of Dave Bonighton, who is a co-founder of Australia’s Mountain Goat Beer. I first met Dave either judging in Japan or in the U.S. at the World Beer Cup, although we also judged together in Australia a few years ago at the AIBA. Dave’s a great guy and his beers are some of the best I’ve had from Australia. In 2015, Asahi Bought Mountain Goat, though Dave and his partner stayed on and at the time said “Mountain Goat will continue to operate as a stand-alone business.” Join me in wishing Dave a very happy birthday.
Dave and Cam Hines at the AIBA Awards.
Today is the birthday of Frederick Hinckel Jr. (April 3, 1859-February 25, 1917). He was the son of Frederick Hinckel Sr., who co-founded the Hinckel Brewery of Albany, New York. His father, Hinckel Sr., along with Johann Andreas Schinnerer, founded the F. Hinckel & A. Schinnerer brewery in 1852, which was also known as the Cataract Brewery. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues. By 1864 Hinckel was the sole owner of the business.” When his father passed away in 1881, Frederick Jr., along with his brother Charles, took over the brewery. It closed in 1920 when prohibition went into effect, and did reopen after repeal. Unfortunately, I was unable to find any portraits of Frederick Jr.
Here’s his obituary from “The Brewer’s Journal” for November 1916-October 1917:
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.