Monday’s ad is for “Rheingold Beer,” from 1947. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad introduced the winner of the Miss Rheingold 1947 contest, Michaele Fallon. I couldn’t find much information about her. She appears to have been born in 1920 as Bernice Kathryn Fallon and changed it when she started working as a model. She also appears to have two married names, Barros and Neagle. In this ad, from July, she’s enjoying a day at the beach, posing in a lovely one-piece yellow and black swimsuit.
Archives for May 2, 2022
Today is the Beer Chef, Bruce Paton’s 67th birthday. Bruce has been doing fantastic dinners pairing great beer and gourmet food for over twenty years in the Bay Area starting at Barclay’s Restaurant and Pub in Oakland and continuing at the Clift and Cathedral Hill Hotels in San Francisco. He’s has been doing events and consulting at various food and beverage operations since the hotel closed in 2009, so look for more of his beer dinners in the coming months. I’ve been to many, many of Bruce’s food events and they’re all spectacularly top notch. He did around eight each year. More recently, he’s cooking at Fermentation Labs in San Francisco. Raise a toast and stuff your face in wishing Bruce a very happy birthday.
My hands down favorite photo of Bruce, which I took for the Chef’s Association of the Pacific Coast newsletter. I don’t think this is the one they used, but, by far, as I think it captures Bruce’s spirit and his great love and passion for what he does with his cooking and beer.
Giving a cooking demonstration with Garret Oliver, brewmaster at Brooklyn Brewery and author of The Brewmaster’s Table at the 2005 GABF.
Today is Danish brewer Anders Kissmeyer’s 65th birthday. He was a co-founder of Nørrebro Bryghus in Copenhagen. I first met Anders through corresponding with him for an article on collaboration beers I did for All About Beer magazine several years ago. Then we met in person at GABF a few years ago and judged together at the World Beer Cup in Chicago. Anders more recently started his own company, Kissmeyer Beer & Brewing. Join me in wishing Anders a very happy birthday.
Today is iconoclastic brewer Brian Hunt’s 65th birthday. Brian owns and operates Moonlight Brewing in Sonoma County, California, as almost a one-man show. If you’ve never had his “Death and Taxes,” “Twist of Fate Bitter,” “Bombay by Boat,” or his fresh hop ale, alternately called “Homegrown” or “Greenbud Ale,” then you’re really missing out on some of the most unique and wonderful beers around. Plus, Brian is one of the nicest curmudgeons you’ll ever meet, and one of my favorite people anywhere. Join me in wishing Brian a very happy birthday.
Brian in his hopyard, with Russian River’s old assistant brewer Travis (who opened his own place, Societe Brewing), and Vinnie Cilurzo.