Monday’s ad is for “Rheingold Beer,” from 1947. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. But in another interesting example of how Rheingold promoted the annual contest, these pamphlets were created to inform people of their advertising in the Miss Rheingold campaign for the following year.
Archives for May 16, 2022
Today is the 63rd birthday of Gary Spedding, who owns and operates the Brewing and Distilling Analytical Services in Lexington, Kentucky. The BDAS focuses on “the testing of alcoholic beverages and beverage raw materials.” Gary was originally a biochemist before being bitten by the beer bug, and later becoming the director of the brewing test laboratories at the Siebel Institute of Technology. In 2002, Gary founded the BDAS and has been there ever since. I first met Gary when he started doing short seminars during judges orientation for both GABF and the World Beer Cup, creating sensory exercises for us to challenge our palettes and make us stronger judges. Join me in wishing Gary a very happy birthday.
Gary looking every bit the scientist.
Gary giving a presentation on Calculations for Routine Measurements and Parameters in the Brewhouse and Brewery Lab, at CBC, when it was in DC in 2013. [Photo by Thomas Cizauskas. Thanks, Tom!]
The photo below was taken around 1870. Here’s its description: “Quarter-length studio portrait of Maria Best Pabst (1842-1906). She is wearing a dress with leg of mutton sleeves and ornate embroidery. The daughter of successful Milwaukee brewer Phillip Best, Maria married Captain Frederick Pabst in 1862. Together they had ten children, only five of whom survived to adulthood. Pabst went into partnership with his father-in-law in 1863 and eventually owned what would become the Pabst Brewery.”
Frederick Pabst, before he became a brewery owner, was a steamship captain of the Huron, a Goodrich steamer on Lake Michigan. Maria Best, when she was a passenger on his ship, met the dashing Pabst and then began courting, marrying in 1862. Not long afterward, Pabst became a partner in his father-in-law’s business, the Philip Best Brewing Co.
Today is the birthday of John Schneider (May 16, 1833-February 28, 1907). Schneider was born in Bavaria, and made his way to America in 1852. He settled initially in Cleveland, and worked all of his life as a journeyman brewer around Ohio and Western Pennsylvania. Late in life he became “a stockholder in the Standard Brewing Co.” of Cleveland, and was named director and 2nd president.
The Standard Brewing Co. of Cleveland, Ohio
Peared Creation also has a nice history of the Standard Brewing Co., which was founded in 1904, when Schnedier began his association with the brewery.