Friday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from June, she’s saying that you can’t have fun on a sunny day without a picnic, which is an odd thing to insist, but then picnics are an ideal event where you can drink some beer.
Archives for May 27, 2022
Today is the 43rd birthday of Shaun Hill, who founded the Hill Farmstead Brewery. After learning to homebrew, he took a job at a local brewpub, the Shed, and eventually became its brewer. After a stint brewing in Copenhagen at Nørrebro Bryghus, he returned to his hometown of Greensboro, Vermont and founded his brewery in 2010. His brewery and beers have gone on to win many accolades. Certainly, the ones I”ve tried have been terrific. I first met Shaun when he was visiting Russian River Brewing a couple of years ago and again at the last two Rate Beer Best events here in Sonoma County. Join me in wishing Shaun a happy birthday.
Jim Koch, the founder of Boston Beer Co., known primarily for their Samuel Adams beers, is celebrating his 73rd birthday today. Jim was instrumental, of course, in spreading the word about craft beer, especially in the early days when Samuel Adams was often the first one to be available in many pockets of the country. Join me in wishing Jim a very happy birthday.
Daniel Bradford and Amy Dalton, both with All About Beer, sandwiching Jim Koch, and flanked by drinks writer Rick Lyke, who writes online at Lyke 2 Drink.
After judging the finals for the Longshot Homebrew Competition in Boston. From left: Jason Alstrom (from Beer Advocate), Tony Forder (from Ale Street News), Bob Townsend (a food & drinks columnist for the Atlanta Journal-Constitution), Jim Koch (founder of the Boston Beer Co.), yours truly (on assignment for Celebrator Beer News), Julie Johnson (from All About Beer magazine), and Todd Alstrom (also from Beer Advocate).