Thursday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from February, she’s taking fencing lessons and she compares becoming a great swordsperson to brewing a great beer … because, of course she did.
Archives for June 16, 2022
Today is the birthday of Max Emil Julius Delbrück (June 16, 1850-May 4, 1919). He was a German chemist who spent most of his career exploring the fermentation sciences.
His Wikipedia entry is short:
Delbrück was born in Bergen auf Rügen. He studied chemistry in Berlin and in Greifswald. In 1872 he was made assistant at the Academy of Trades in Berlin; in 1887 he was appointed instructor at the Agricultural College, and in 1899 was given a full professorship. The researches, carried out in part by Delbrück himself, in part under his guidance, resulted in technical contributions of the highest value to the fermentation industries. He was one of the editors of the Zeitschrift für Spiritusindustrie (1867), and of the Wochenschrift für Brauerei. He died in Berlin, aged 68.
And here’s his entry from Today in Science:
Max Emil Julius Delbrück was a German chemist who spent a forty-five year career leading development in the fermentation industry. He established a school for distillation workers, a glass factory for the manufacture of reliable apparatus and instruments, and an experimental distillery. Giving attention to the raw resources, he founded teaching and experimental institutions to improve cultivation of potatoes and hops. He researched physiology of yeast and application in the process of fermentation, production of pure cultures, and the action of enzymes. He started the journals Zeitschrift fur Spiritus-Industrie (1867) and Wochenschrift für Brauerei, for the alcohol and brewery industries, which he co-edited.
Over the years, I’ve found a few great Delbrück quotes:
“Yeast is a machine.”
— Max Delbrück, from an 1884 lecture
“With the sword of science and the armor of Practice, German beer will encircle the world.”
— Max Delbrück, from an address about yeast and fermentation in the
brewery, to the German Brewing Congress as Director of the Experimental
and Teaching Institute for Brewing in Berlin, June 1884
“Harry MacElhone was a defining figure in early 20th-century bartending, most famous for his role at Harry’s New York Bar, which he bought in 1923. Born in Dundee, Scotland, on 16 June 1890, he published books including Harry’s ABC of Mixing Cocktails and Barflies and Cocktails.
MacElhone also worked at Ciro’s Club in Deauville and the Plaza Hotel New York. He is often credited with inventing many cocktails, including the Bloody Mary, sidecar, the monkey gland, the White Lady, the boulevardier, and an early form of the French 75. As of 2011, his descendants continued to run Harry’s Bar.”
Harry’s New York Bar was originally founded by American jockey Tod Sloan, who so wanted to create the atmosphere of a New York saloon that he actually bought one in New York, had it dismantled, shipped to Paris and rebuilt it where it stands to day at 5 rue Daunou (Sank Roo Doe Noo). It’s original name was simply the New York Bar when it opened on Thanksgiving Day in 1911.
Sloan initially hired a Scottish bartender from Dundee named Harry MacElhone to run it, who twelve years later bought the bar in 1923 and added his first name to it. Shortly after opening, it began attracting American expatriates and celebrities, including such “Lost Generation” writers as F Scott Fitzgerald, Gertrude Stein and Ernest Hemingway. George Gershwin supposedly wrote “An American In Paris” there, and it has been visited by many movie stars over the years, from Humphrey Bogart to Clint Eastwood. In the book Casino Royale, Ian Fleming’s character Bond said it the best place in Paris to get a “solid drink.” It’s also where the Bloody Mary was first conceived, as well as the White Lady and the Sidecar.
A few years aho, Harry’s New York Bar celebrated its 100th anniversary and there were articles detailing the place, such as Harry’s Bar: The Original and A century of Harry’s Bar in Paris, by the BBC.
Today is the birthday of Max Henius (June 16, 1859–November 15, 1935). He “was a Danish-American biochemist who specialized in the fermentation processes. Max Henius co-founded the American Academy of Brewing in Chicago.”
Max Henius, at left, at Rebild, Denmark.
Here’s his biography, from Wikipedia:
Max Henius was born in Aalborg, Denmark. His parents were Isidor Henius (1820–1901) and Emilie (née Wasserzug) Henius (1839–1913), both Polish Jewish immigrants. His father, who was born in Thorn, West Prussia, now Torun, Poland, emigrated to Denmark in 1837 and continued his work for spirits distillers to improve and standardise production and later – 15 January 1846 – co-founded one distillery, Aalborg priviligerede Sirup- og Sprtitfabrik, that was later, together with several other distilleries, consolidated into De Danske Spritfabrikker in 1881, a Danish distillery which is now – since 2012 – part of the Norwegian Arcus Group, which closed the distillery in Aalborg in 2015, moving production to Norway instead. Isidor Henius also owned a small castle in Aalborg, now called Sohngaardsholm Slot. Since 2005, it has been the site of a gourmet restaurant.
Max Henius was educated at the Aalborg Latin School and went on to study at the Polytechnic Institute in Hanover, Germany He attended the University of Marburg, earning his Ph.D. degree in chemistry during 1881. His father sold the distillery that same year. Max Henius subsequently emigrated from Aalborg to the United States in 1881 at the age of 22, settling in Chicago. His younger brother, Erik S. Henius, (1863- 1926) remained in Denmark where he was Chairman of the Danish Export Association.
Initially he was employed by the Northern Pacific Railway on an assignment to test the waters between Fargo, North Dakota, and Bozeman, Montana. In 1886, he opened a drug store. Subsequently he formed Wahl & Henius, an institute for chemical and mechanical analysis, with his former schoolmate, Robert Wahl (1858-1937). Founded in 1891, the Chicago-based American Brewing Academy (later known as the Wahl-Henius Institute of Fermentology) was one of the premier brewing schools of the pre-prohibition era. This institute was later expanded with a brew master school that operated until 1921.
At the beginning of the twentieth century, Max Henius became interested in Danish-American organizations in Chicago. Funds were being raised by Danish Americans to purchase 200 acres (0.81 km2) of heather-covered hills, located in part of Rold Forest (Danish: Rold Skov), Denmark’s largest forest. In 1912 Max Henius presented the deed to H.M. King Christian X as a permanent memorial from Danish Americans. Rebild National Park (Danish: Rebild Bakker) is today a Danish national park situated near the town of Skørping in Rebild municipality, Region Nordjylland in northern Jutland, Denmark. Every July 4 since 1912, except during the two world wars, large crowds have gathered in the heather-covered hills of Rebild to celebrate American Independence Day. On the slope north of Rebild, where the residence of Max Henius was once located, a bust was placed in his memory.
And here’s Randy Mosher’s entry from the Oxford Companion to Beer of the Wahl-Henius Institute of Fermentology:
Wahl-Henius Institute of Fermentology
is a brewing research laboratory and school in Chicago that operated between 1886 and 1921.
Founded in 1886 by Dr Robert Wahl and Dr Max Henius as the Wahl & Henius, the name was changed to the Scientific Station for Brewing of Chicago and then to the Institute of Fermentology before becoming the Wahl-Henius Institute. Its educational division, the American Brewing Academy, was created in 1891.
The school and laboratory operated successfully until Prohibition, when the near dissolution of the brewing trade forced its closure and sale to the American Institute of Baking, which retains the nucleus of the Wahl-Henius library.
Wahl-Henius would perhaps be mostly forgotten today if it were not for its role as publisher of two important beer texts. The Wahl-Henius Handy Book of Brewing, Malting and the Auxillary Trades, coauthored by Wahl and Henius, is a comprehensive and wide-ranging view into American brewing in 1901. It also contains basic chemical analyses of many contemporary American and European beers, providing an unusually valuable window into the brewing past. J. P. Arnold’s 1911 Origin and History of Beer and Brewing is an exhaustive romp through thousands of years of beer history.
And this bust of Henius is in the Rebild National Park in Denmark. Henius organized fund-raising and “in 1911, almost 200 acres of the hilly countryside were bought with funds raised by Danish Americans. In 1912, Max Henius presented the deed to the land to his Majesty King Christian X as a permanent memorial to Danish Americans. Later the Danish government added to the land, that now features a beautiful natural park.”
And this is from the Chicago Midwest Rebild Chapter:
As we celebrate the 100th anniversary of the Rebild Society, I find it fascinating to look at the lives of its builders in the context of their times. It is hard to imagine a more dynamic time of porous borders and explosive growth than the late 19th century. Probably the name most closely associated with the founding of the Rebild Society is Max Henius. I had the good fortune to come across a biography of Henius written by his associates shortly after his death, and much of what I have written of Henius is largely based on that biography.
The first Europeans to come to Chicago were Pere Marquette and Louis Joliet in 1673 when they claimed Midwestern North America for Nouvelle France. Marquette and Joliet traveled up the Illinois River and portaged to the Chicago River and down to Lake Michigan. Joliet called for a canal to be built to connect the Illinois and Chicago rivers to stimulate trade and help France establish an economic empire in the New World. It was a prescient recommendation. Such a canal would indeed be built almost 200 years later, and an economic empire was ignited. Chicago would become the transport hub for a new nation, and not for New France.
In 1838, ten years before the canal was built connecting the Great Lakes and Mississippi watersheds, Max Henius’ father immigrated to Denmark from an impoverished Jewish family in Torun, Poland, traveling on foot to Aarhus, where his brother Jacob lived. The journey took six weeks. The elder Henius rose quickly in the distillery business first in Aarhus and then in København. He launched his own his distillery, Spritfabrikken in Aalborg in 1846, with money loaned from partners. In 1854 he returned to Torun to find a bride.
Born in 1859, Max was educated at the Aalborg Latin School and went on to study at the Polytechnic Institute in Hanover before matriculating at the University of Marburg, Germany. 1881 was a pivotal year for Max Henius. His father sold the distillery that Max had hoped to take over, and he had fallen in love with Johanne Heiberg. Both families disapproved of the relationship and Max Henius decided to immigrate to the US and subsequently send for his fiancée to come and marry him. Interestingly, a contemporary who would also become a very famous Danish-American, Jens Jensen, would immigrate to the US three years later partly because his prospective partner also did not meet family approval. A fellow student from Hannover and Warburg, Robert Wahl, told Max of the multiple opportunities available in the US, and later would partner with Henius in a very successful business.
Already in 1870 immigrants made up a larger proportion of the city’s population (48 percent) than any other place in North America. Chicago was quickly rebuilding after its massive destruction by fire in 1871 and Danish immigration was beginning to swell. Max Henius arrived in Chicago in October of 1881. Although he was a well educated and degreed chemist, his first jobs were as a door to door book salesman, errand boy for a pharmacy, and as a coal trimmer. Two years later he was employed by the Northern Pacific Railway to test the waters between Fargo, North Dakota and Bozeman, Montana but returned to Chicago to marry Johanne on June 4, 1883. With his savings he opened a drug store and subsequently formed Wahl & Henius, Analytical and Consulting Chemists with a lab at the back of the store. They established themselves as authorities on yeast culture and brewing.
Chicago was at this time one of the most rapidly growing cities in the world, the Shanghai of the late 19th century. Population growth was meteoric, fueled by decade after decade of immigration. But it was a wide open and divided city and hardly immune to the controversies of its time. May 1, 1886 saw a massive demonstration by workers (well advertised in the immigrant press) in favor of the eight-hour working day. Three days later the conflict culminated in a violent confrontation. The 1886 Haymarket Massacre took place in Chicago when an unknown person threw a dynamite bomb at police as they dispersed a public meeting. Chicago police fired on workers during a general strike for the eight-hour workday, killing several demonstrators and resulting in the deaths of several police officers. International Workers’ Day is the commemoration of the Haymarket Massacre. Ironically this would become a holiday officially celebrated throughout the Soviet bloc in the next century.
Henius did become involved in some of the public issues of this time. In 1892 a typhoid epidemic broke out in Chicago. Sewage was discharged into the Chicago River and subsequently found it way into Lake Michigan where Chicago’s water supply was tapped. Henius examined milk samples that were watered down and publicly spoke out on his findings. The waters of Lake Michigan were mapped bacteriologically so the water cribs were moved farther out in Lake Michigan.
Henius was very active in various Danish immigrant organizations, including the Danish-American Association, formed in Chicago in 1906. The idea for a Danish-American festival to be held in Denmark actually came from Ivar Kirkegaard, a Danish-American poet and editor. The first Danish-American rally was held in 1908 at Krabbesholm Folk High School on Skive Fjord. En route to the Krabbesholm festival, Henius was visiting Aarhus, when he learned of the planning for a national exposition to be held in Aarhus the following summer. He proposed to his fellow association members that they organize a Danish-American meeting for July 4, 1909. They filled an auditorium and persuaded the crown prince, later King Christian X, Georg Brandes and other noted Danes to speak at the event. Three years later Rebild Park was purchased by Danish Americans and set aside as a park, with the understanding that the site would be used to celebrate the 4th of July. Rebild Park was dedicated in 1912, and the first festival in Rebild was held on August 5, 1912.
Later Henius would found and head the Jacob A. Riis League of Patriotic Service to act as a clearing house for patriotic activities for Danish Americans during the First World War. The League grew out of a committee that managed the 3rd Liberty Load drive in Chicago among Danish-Americans. It also had among its objectives the preservation of Danish culture in America. Its influence was used with President Woodrow Wilson to include the question of the Danish border with Germany in the post war peace settlement. Henius would also be instrumental in establishing and supporting the Danes Worldwide Archives in Aalborg, initially housed in his childhood home of Sohngårdsholm.
Immigration has always been a controversial subject and resisted with varying degrees of success throughout history. But looking backwards one can only conclude it has been to our good fortune, and that our societies have been quite enriched and rejuvenated by the dynamism that immigrants have brought to us.
And Gary Gillman also has a nice overview of Henius’ life in a blog post last year, entitled Max Henius, Star of American Brewing Science.
Today is the birthday of August Anheuser Busch III (June 16, 1937- ) He is the great-grandson of Anheuser-Busch founder Adolphus Busch and was the company’s Chairman until November 30, 2006. August Busch III is informally known as “Auggie” and as “The Third” or “Three Sticks” by subordinates and employees at Anheuser-Busch. I’d actually heard “Triple Sticks” as a nickname.
Here’s some biographical information from his Wikipedia page:
August Anheuser Busch III was born in St. Louis, Missouri on June 16, 1937. He attended the University of Arizona, but dropped out after failing. His father then gave him an ultimatum, and he began working in an entry-level position in Anheuser Busch.
August Busch III served as President of the Anheuser-Busch Companies, Inc. (ABC) from 1974 until June 2002, and Chief Executive Officer of ABC from 1975 until June 2002. He was Chairman of the Board of Directors of ABC from 1977 to 2006.
He was succeeded as the day-to-day operational head of Anheuser-Busch by Patrick Stokes. Stokes’ tenure marked the first time in the history of the company that a non-Busch family member ran the day-to-day operations. Busch also conferred the chairmanship to Stokes effective December 1, 2006. He retired from their executive functions at the company on November 30, 2006. He will continue to serve on Anheuser-Busch’s board.
He has been married twice. His first wife, Susan, is the mother of his two older children August Anheuser Busch IV and Susan Busch-Transou. His second wife, Virginia, who is a practicing attorney, is the mother of his younger two children, Steven Busch and Virginia “Ginny” Busch.
Unlike his father Gussie Busch, August III has been a lifelong supporter of the Republican Party, and a friend, ally, and financial supporter to Senator John McCain (R-AZ) and President George W. Bush. August III’s eldest son, August A. Busch IV, is a strong supporter of Democratic Party politics, just like his grandfather Gussie.
Today is Celebrator publisher Tom Dalldorf’s 80th birthday — The Big 8-O. Since he’s famous for having his picture in the Celebrator and being at every beer event, I figured the Bulletin should be no different, despite his slowing down a bit these days, and recently going online only. Join me in wishing Tom a very happy birthday.
Today is the 70th birthday — The Big 7- O — of Martyn Cornell. Martyn is an English beer writer who writes online at the Zythophile. Martyn is hands down my favorite brewing historian, and among my very favorite beer writers. His scholarship, research and skill are second to none. I had the pleasure of meeting him and sharing a few pints during a trip to Burton-on-Trent a few years ago, where we met up in London before taking the train north to Marston’s. Join me in wishing Martyn a very happy birthday.