Wednesday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from June, she’s driving an old-fashioned antique car, and remember this is an antique in 1949! She even dressed in a typical driving outfit from the Model-T era.
Archives for June 22, 2022
Today is the 44th birthday of Jean Moeder, founder of the Moeder Lambic bar in Brussels, Belgium. I first met Jean at his bar a few years back and have run into him since a couple of times. He’s very passionate about beer, and his place (both of them now) are amazing. Join me wishing Jean a very happy birthday.
[Note: all photos purloined from Facebook.]
Today is the 64th birthday of Michael Frenn, who owned/owns Old Hangtown Brewing Co. of Placerville. An avid homebrewer, Michael turned his impressive backyard brewery into a small commercial nano-brewery in 2010, selling primarily kegs in the local area. I think I first met Michael at the NCHF in 2007. Originally working in the medical field, I believe he’s closed down the commercial side of the brewery and is now working as a Disaster Medical Specialist, something we definitely need in today’s climate of wildfires. But I suspect he’s still homebrewing in his backyard. Join me in wishing Michael a very happy birthday.