Sunday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from late October, she’s out in the marsh doing some duck hunting with her trusty pointer, a shotgun and a duck decoy. But how about that sky?
Archives for July 3, 2022
Today is the 49th birthday of Christian Ettinger, founder of Hopworks Urban Brewery, or HUB, in Portland, Oregon. I first met Christian when was the head brewer at Laurelwood, also in Portland. A few years later, having won several medals and awards, he struck out on his own in 2007, and it’s been well over ten years now. They started canning their beer in 2012, and also hard cider, and they make some wonderful beers. Join me in wishing Christian a very happy birthday.
Former HUB brewer Ben Love with Christian on the brew system at HUB when it was still under construction in July of 2007.
At the HUB brunch after OBF in 2008: Assistant brewery Jeremy, Christian and brewer Ben Love.
Saturday at OBF in 2006, relaxing behind the Celebrator/Oregon Brewers Guild booth, Christian takes his son on a flying trip.
Filling pints from a keg in the basement brewery at HUB, 2008.
Today is the 58th birthday of Tom Kehoe, founder of Yards Brewing, in Philadelphia, Pennsylvania. Tom’s been a fixture of the Philly beer scene as long as I can remember, at at least since 1996. He’s one of those people that you feel like you’ve known for years, even when you first meet him. And he’s a terrifically talented brewer, too. Tom was also kind enough to speak at the North American Guild of Beer Writers’ first symposium a few years ago when CBC was in Philly the first time. Join me in wishing Tom a very happy birthday.
Today is the 37th birthday of Max Finnance. Max is currently the Senior Manager, Education & Training at Artisanal Brewing Ventures, the group that owns Sixpoint Brewing, Southern Tier and Victory Brewing. He’s also an Advanced Cicerone. I first got to know Max through Emily Sauter, and have now spent enough time with him to know he’s a great ambassador for beer. Join me in wishing Max a very happy birthday.
NOTE: [Last three photos purloined from Facebook.]