Monday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from April, she’s out on the town, with a giant dog in tow, carrying several hat boxes after a successful day of shopping for new Spring hats.
Archives for August 15, 2022
Today is the birthday of Charles D. Goepper (August 15, 1860-June 7, 1909). In 18990, he was elected Secretary of the Phoenix Brewery of Louisville, Kentucky. The brewery was founded in 1859 as the Philip Zang Brewery, but became known as the Phoenix Brewery just two years later, in 1861, but closed in 1916 due to prohibition.
Here is Goepper’s obituary from the American Brewers’ Review:
Today is the birthday of Adam Eulberg (August 15, 1835-May 20, 1901). He was born in Nassau, Germany but moved to Portage, Wisconsin with his family when he was 19, in 1854. In 1884 he and his brother Peter bought the City Brewery, which had been founded in 1852 by Carl Haertel. His brother Peter passed away suddenly shortly thereafter and Adam carried on the business alone, at least until his two sons were old enough to join him. Adam and Peter renamed the brewery Eulberg Bros. Brewery, but Adam’s family changed it to the Eulberg Brewing Co. in 1907. They survived prohibition making soda, and resumed beer production after repeal, but the Eulbergs sold the business in 1944. It closed for good in 1958.
This is Eulberg’s obituary from the American Brewers’ Review:
This short history of the brewery is from the Wisconsin Historical Society:
Milwaukee dominated Wisconsin’s early brewing industry, but successful breweries were found in communities throughout the state. In 1852, German immigrant Carl Haertel began producing beer in Portage, Wisconsin. In 1884, brothers Adam and Peter Eulberg, also originally from Germany, acquired the Haertel Brewery. The Eulberg Brewing Company remained in the family until 1944 and shut its doors permanently in 1958.
And here’s another history of the brewery building itself, which is still standing in downtown Portage, Wisconsin.
As far as I can tell, he’s not related to Caspar Eulberg, who was born in roughly the same area of Germany, and started a brewery in Galena, Illinois called C. Eulberg & Sons.
Today is the birthday of Christian Benjamin Feigenspan (August 15, 1844-April 10, 1899). He was born in Thuringia, Germany but moved his family to New Jersey and founded the C. Feigenspan Brewing Company of Newark in 1875, though at least one source says 1868. When he died in 1899, his son Christian William Feigenspan took over management of the brewery, which remained in business through prohibition, but was bought by Ballantine in 1943.
There’s surprisingly little biographical information about Christian Benjamin Feigenspan, but here’s some history of his brewery:
In 1875 the Christian Feigenspan Brewing Company was founded at 49 Charlton St., at the former Laible brewery where he had previously been a superintendent. He would also marry Rachel Laible.
In 1878, he reportedly built a brewery on Belmont Street, and as late as 1886 a facility at 54 Belmont would be listed as the “Feigenspan Bottling Establishment”.
In 1880, Christian Feiganspan took over the Charles Kolb lager beer brewery (founded 1866) on Freeman Street. (Altho’, an 1873 map of Newark shows the property owned by a “Lenz Geyer Company”. There was a “Geyer” who was another Newark brewer who owned an “Enterprise Brewery” on Orange St.)
An 1884 fire would, reportedly, burn the brewery to the ground for a loss of $300,000.
By 1909, the firm would be advertising that “…Feigenspan Breweries are the largest producers of Ale in the United States!” (click on barrel above for text of ad) in an apparent dig at their much larger next door neighbor, P. Ballantine & Sons. Ballantine’s Lager Beer sales having by then accounted for 3/4 of their total production.
Possibly because of WWI era restrictions on the allowable alcohol level of beer (set at a mere 2.75%), Feigenspan entered into Prohibition with 4,000 barrels of aging ale in its cellar. In 1927, the ale would make the news as they tried to sell it. One story in July had it going to Heinz in Pittsburgh to be made into malt vinegar, but follow up articles say that in early November the ale was simply dumped into the sewer “…and thence into the Passaic River”.
Sadly, it would not be the first beer dumped by Feigenspan, which had one of the first four licenses to brew “medicinal beer” at the start of Prohibition. “Medicinal beer” was soon outlawed by the “Anti-Beer” law, and the brewery had to dump 600 cases of “real beer” (4.5% alcohol) in March of 1922.