Friday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from late May, she’s in a carriage, presumably pulled by a horse, out in front of what almost looks like a plantation estate.
Archives for August 19, 2022
Today is the birthday of George Younger (August 19, 1790-September 25, 1853). He was the son of James Younger and the grandson of George Younger, who founded the brewery that would become George Younger and Son in 1764. It was located in Alloa, Clackmannanshire, in Scotland. There’s surprisingly little information about this George Younger. His father, James, expanded the brewery, and presumably, this George kept it going but there’s almost no details about him or his life that I could find.
Here’s his Meadow Brewery around 1890, before it became known as George Younger & Sons.
Today is the 48th birthday of Claudia Pamparana, arguably the unsung hero of Faction Brewing in Alameda, California. I first met Claudia when she worked at 21st Amendment, and I clearly remember when she started dating Rodger Davis, who’s now her business partner at Faction and husband. I especially recall Rodger being very … well, Rodger, at the Falling Rock during GABF and drunk-dialing Claudia to tell her he loved her. Happily, for him, she reciprocated, and they were married in 2006. As great a brewer that Rodger is, if it weren’t for Claudia’s calm and hard work, who knows where Faction would be today. Join me in wishing Claudia a very happy birthday.