Tuesday’s ad is for “Rheingold Beer,” from 1951. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Elise Gammon was elected Miss Rheingold for 1951. She was born in Miami, Florida in 1930, though I was unable to find her birthday, it’s not even mentioned in her obituary when she passed away in 2014. She attended Florida State and Harcum College in Pennsylvania, before moving to new York City to pursue a modeling career. At the end of 1950, she married Edward Ory of Louisiana. The pair met on the television show “Blind Date.” As far as I can tell that marriage didn’t last very long because in her obituary, it only mentioned she later moved back to Miami and met and married Fatio O’Hearn Dunham, I think around 1964, and they had four children together, eventually settling in Lakeland in 1980. In this ad, from November, she’s leading the hunt, a fox hunt I believe, but afterwards is leading them all in drinking some beers.
Archives for August 31, 2022
Today is the 73rd birthday of Theo Flissebaalje. Theo’s from the Netherlands, and co-founded StiBON, and he’s also active in the beer consumer organization PINT. He’s also on the international judging circuit. I first met him judging in Tokyo, Japan, but have also judged with him in Europe and America, as well. Join me in wishing Theo a very happy birthday.
Theo judging in Tokyo in
Through a window in Antwerp during lunch for the Brussels Beer Challenge in 2015, that’s Theo on the far right.
Agostino Arioli, from Birrificio Italiano, with Theo, also in Japan in 2013.
Today is the 69th birthday of Michael J. Ferguson, although I’m guessing at his age. I first met Michael when he was brewing in Las Vegas, but for over a decade brewed for the BJ’s brewpub chain as their Director of Brewery Operations. More recently he’s the Director International Marketing and Business Development for Aalberts Dispense Technologies and is also doing brewery consulting for his own firm, BrewerFX. Michael has one of the best laughs in all of brewing (only Lew Bryson gives him any competition) and is a great person, to boot. Join me in wishing Michael a very happy birthday.
At GABF in 2008.
Michael, when he was with BJ’s, with Justin Crossley at Oakland’s Linden Street Brewery during the AHA convention a few years ago.
At CBC in Austin, Texas, in 2007, Michael with Lee Chase, formerly with Stone Brewing.
Michael, and JoAnne Carilli in the foreground when she was with White Labs, at CBC in 2008.