Friday’s ad is for “Rheingold Beer,” from 1952. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Anne Hogan was named Miss Rheingold 1952. She was born in New York City in 1930, and turned 22 just before her ads began running. A few years after her stint as Miss Rheingold, she married Robert Blake Davis, in 1956, and they settled in his home state of New Jersey and had six kids together. She passed away in 2018. In this ad, from October, she’s out in the garden raking leaves.
Archives for September 30, 2022
Today is the birthday of Jesse Friedman, co-founder of Almanac Beer Co.. I first got to know Jesse when he was writing his beer and food blog, Beer & Nosh, but he’s since gone on to partner with Damian Fagan to create “Farm-to-Barrel” beers in 2010. They currently make three year-round beers and a plethora of individual seasonals under the “Farm to Barrel Series” umbrella, usually with local ingredients, often fruit or field. More recently, they opened a taproom and restaurant in San Francisco, where they’re doing great food as well as beer, as well as a newer taproom on the Island of Alameda. A few years ago, Jesse left Almanac, and moved to Los Angeles and is working on what to do next. Join me in wishing Jesse a very happy birthday.
Jesse with Tim Clifford at the SF Beer Week Opening Gala earlier this year.
Jesse, with Fraggle and Ron Silberstein, from Thirsty Bear, at the Anchor Holiday Party in 2012.
Helping Sean Paxton with the Toronado Belgian Beer Lunch in 2009.
Steve Altamari, Zak Davis, Jesse and Pete Slosberg at Jesse’s Pre-Wedding BBQ in 2010.
[Note: Pictures 1, 2, and 4 purloined from Facebook]
Today is the birthday of Frederick Wacker (September 30, 1830-July 8, 1884). Wacker was born in Württemberg Germany (though some sources claim he was from Switzerland) and founded the Chicago brewery Wacker & Birk in 1857 with business partner Jacob Birk. Shortly thereafter, Birk left to start a different brewery, and the name was changed to the Frederick Wacker Brewing Co. 1865. But Birk appears to have returned to the business, because the name became the Frederick Wacker & Jacob Birk Brewing & Malting Co., and it remained some form of the two men’s names until it was closed for good by prohibition. Frederick Wacker is also remembered as the father of his more famous son, Charles Wacker, for whom Wacker Drive in Chicago was named. And while there are plenty of photos of Charles, not a one could I find of his father.
Here’s a biography of Frederick Wacker, from the History of Chicago, Volume 3, by Alfred Theodore Andreas, published in 1886.
The Chicago brewery Frederick started was originally called Seidenschwanz & Wacker, and was located on Hinsdale, between Pine and Rush streets. It was founded in 1857, but the following year it became known as Wacker & Seidenschwanz, and was on N. Franklin Street. That version lasted until 1865. Beginning that same year, its name changed once again to the Frederick Wacker Brewery, and its address was listed as 848 N. Franklin Street, presumably in the same location as its predecessor. Sixteen years later, in 1882, it relocated to 171 N. Desplaines (now Indiana Street) and it became known as the Wacker & Birk Brewing & Malting Co. This is also when Charles joined his father’s business, when he would have been 26 years old. Just before prohibition the name was shortened to the Wacker & Birk Co., although it appears to have closed by 1920.