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Archives for October 19, 2022

Beer In Ads #4238: Miss Rheingold 1953 Can’t Decide Which Hat To Wear

October 19, 2022 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. In this ad, from March, she’s trying on hats and trying to pick just the right for the new season.

And here’s the alternative layout version of the same ad:

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: John Barbey

October 19, 2022 By Jay Brooks

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Today is the birthday of John Barbey (October 19, 1850-December 24, 1939). He was born in Philadelphia, Pennsylvania, the son of Peter Barbey, who founded what would become the Peter Barbey Brewery in 1857. His son John joined him at the brewery in 1880, and they called it Peter Barbey & Son after that, and he owned and ran the brewery after his father’s death in 1897 until it closed in 1920 because of Prohibition. But it did return in 1933 as Barbey’s Inc. In 1951, they completely rebranded it as the Sunshine Brewing Co. before closing for good in 1970.

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This is his obituary from the Reading Eagle on December 25, 1939:

Prominent Businessman Dies on Christmas Eve

Funeral services were held today for John Barbey, prominent Reading businesss man, who died at his home 733 Centre Ave, on Christmas Eve following several months illness. He was 89.

The Rev. Dr. HeismannF. Miller, pastor of Trinity Lutheran Church, of which Mr. Barbey was a member, officiated at services held from the home. Entombment was made at Charles Evan Cemetery.

Mr. Barbey who was widely known in business circles, was chairman of the board of directors of the Vanity Fair Silk Mills and president and treasurer of Barbey’s Inc.

He was born in Philadelphia, a son of the late Peter and Rosina (Kuntz).

Barbey when he was 4 years old the family moved to Reading, where the father engaged in the manufacturing of malt liquors. He received his education in the local public schools and at a business college and then joined his father’s organization.

In 1800 he became a partner in the concern and the business became Barbey and Son. At the death of his father in 1897 he succeeded as head of the organization.For many years Mr. Barbey was actively identified with several local banking institutions and at the time of his death served on the directorate of a number of local industrial institutions.

Mrs. Barbey, the former Mary Ellen Garst, died many years ago. Surviving are these children: Mrs. Ida Lewis, NY. Mrs. Wiliam K Eckert, and Mrs. John H McCauley, both of Reading.

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This biography of John is from “Biographies from Historical and Biographical Annals,” by Morton Montgomery, published in 1909:

John Barbey, son of Peter and Rosina (Kuntz) Barbey, was born in Philadelphia, Pa., Oct. 19, 1850. When he was four years old his parents moved to Reading, where his father became engaged in the manufacture of malt liquors. He was educated in the local schools, taking an extra course in a business college, and was then placed in his father’s brewery for the purpose of learning all the details of the brewing business. In this he was very successful, and in 1880 the father admitted him into partnership, and they traded under the firm name of P. Barbey & Son. The father died in 1897, but the son has continued the business under the same name with increasing success up to the present. In 1906 the capacity of his large plant was the greatest of any at Reading, a fact which evinces the superior judgment of the son in conducting the complicated affairs of the brewery for the years it has been under his management.

Mr. Barbey has become largely interested in a number of the financial institutions of Reading, particularly the Keystone Bank, Farmers Bank, Colonial Trust Company, and several industrial institutions, in a number of which he is a director. He has been prominently identified with the Masonic fraternity at Reading since 1876, becoming a Mason in Chandler Lodge, No. 227, and a Knight Templar in the Reading Commandery, No. 42, of which be was Eminent Commander in 1886. He has reached the thirty-second degree.

Mr. Barbey married Mary Ellen Garst, daughter of George W. Garst, of Reading, a prominent building contractor for many years. They have seven children, six daughters and one son, John.

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And this is from “100 Years of Brewing:”

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Apparently, Peter Barbery was just a brewer, but John was more of a shrewd businessman, and apparently made a fortune in the textile industry, which was quite prominent in Reading, PA. Though most of its gone now, the Reading Factory Outlets are still a reminder of that time. This account of his other business interests is from Forbes:

The roots of this family fortune date back to 1899, when a banker named John Barbey and five partners started the Reading Glove and Mitten Manufacturing Company in Pennsylvania. Using profits from his father’s Sunshine Beer, Barbey bought out his partners and expanded into underwear (though he banned the term). In 1939, his son John Edward “J. E.” Barbey became vice president of the company, then known as Vanity Fair Silk Mills. After he took it public in 1951, the family was no longer involved in operations. Today, fewer than a dozen members of the Barbey family still own nearly 20% of VF Corporation (as it was renamed in 1969). It’s one of the world’s largest apparel firms, with $12 billion in revenues and brands such as Lee, Wrangler and North Face.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer Birthday: John Tucci

October 19, 2022 By Jay Brooks

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Today is also the 55th birthday of John Tucci, who I first met when he was the brewmaster for the San Francisco Gordon Biersch brewpub. John was one of Gordon Biersch’s best and most senior brewers, and especially with his one-offs that he brewed at that now-defunct location. He’s also a great champion for beer in San Francisco and was very active with the local brewers guild and SF Beer Week. When the San Francisco location closed, he brewed at their Palo Alto brewpub, but after 16 years, left and has opened his own brewery, 47 Hills Brewing, which is located at 137 South Linden Avenue in South San Francisco. Join me in wishing John a very happy birthday.

John and me at 47 Hills Brewing a few weeks ago.

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John behind the bar pouring some of his beer. (Note: this photo by Winnie Hsu and purloined from Facebook.)

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At the Slow Beer Festival 2008, Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John and Shaun O’Sullivan (from 21st Amendment).

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John when I visited him several years at the Palo Alto Gordon Biersch.

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Taking delivery of new brewing equipment at 47 Hills.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, San Francisco

Beer Birthday: Joe Wiebe

October 19, 2022 By Jay Brooks

Today is the 51st birthday (maybe) of Joe Wiebe. Joe is a Canadian beer writer from Victoria, B.C. He founded the Victoria Beer Society and co-founded Victoria Beer Week. He writes online as The Thirsty Writer and published “Craft Beer Revolution: An Insider’s Guide to BC Breweries.” Joe also provides content for the BC Ale Trail, an online resource about breweries in British Columbia. I’d worked with Joe on Flagship February virtually but finally got to meet him recently while judging the Canada Beer Cup earlier this year. Join me in wishing Joe a very happy birthday.

Joe with Paul Hadfield, Publican of Spinnakers, and a pint of Mitchell’s ESB for Flagship February.
Joe’s Thirsty Writer mug shot.

Filed Under: Birthdays, Just For Fun Tagged With: British Columbia, Canada

Beer Birthday: Ron Pattinson

October 19, 2022 By Jay Brooks

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Today is the 66th birthday of Ron Pattinson, a brewing historian who writes online at Shut Up About Barclay Perkins. Ron lives in Amsterdam but is obsessed with the British brewery Barclay Perkins, which is what the title of his blog refers to. I have finally had the pleasure of meeting Ron in person, when we were both guests of Carlsberg for a press trip to Copenhagen a couple of years ago, and then again two years ago again in Denmark, when he was there with his lovely wife. A few more years ago, Lew Bryson had a chance to go drinking with Ron, too. Join me in wishing Ron a very happy birthday.

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Me and Ron at a bar in Copenhagen.

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In that same bar, with (clockwise from lower left) Martyn Cornell, Jeff Alworth, Evan Rail, me, Stephen Beaumont, Pete Brown, Stan Hieronymus and Ron.

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Ron, talking with Jeff Bell and Mark Dredge.

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Leaving Copenhagen; Pete Brown, Ron, Jeff Bell, Stephen Beaumont and Stan Hieronymus.

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Ron while drinking with Lew Bryson.

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At Pretty Things 1901: Jim Barnes, Dann Paquette (Pretty Things), Jay Sullivan (Cambridge Brewing) and Ron Pattinson.

Filed Under: Birthdays, Just For Fun Tagged With: The Netherlands, UK

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