Monday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. In this ad, from December, she’s holding a wreath a wishing “Season’s Greetings” to everyone.
Archives for November 7, 2022
Today is the 44th birthday of Jason Petros, who is part of The Brewing Network, and co-host on the Session, host of Dr. Homebrew, plus he inexplicably has a podcast about Disneyland called EarzUp Podcast. He really likes the happiest place on earth. He even has a side business, covears, selling colorful covers for your mouse ears. Oh, and he’s the social media director for the Brewing Network, not to mention an avid homebrewer, of course. Join me in wishing Jason a very happy birthday.
Jason (far left), at the 3rd anniversary party for the Brewing Network in 2008 at Downtown Joe’s in Napa.
See, I told you he liked Disneyland … and churros.
Men in Plaid: Justin Crossley, Shaun O’Sullivan and Jason at an SF Beer Week opening a few years ago.
Jason and his wife Taren at Drake’s Dealership a couple of years ago.
Today is the 62nd birthday of Steve Altimari, founder and brewmaster of High Water Brewing. I first met Steve when he was still brewing for Valley in Stockton, before that went spectacularly south, and we’ve been good friends ever since. When Steve was working on the new brewing company, I even suggested the name and he graciously gave me a few shares in the company as a thank you. Of course, he’s also smart enough to never ask my business advice so I’m hardly involved and can remain in impartial. Though to be fair, the fact that he makes uniformly great beers helps. Join me in wishing Steve a very happy birthday.
Stephen Beaumont, Steve and me at Barclay’s during SF Beer Week 2010.
A very happy Steve at the Falling Rock Taphouse in Denver, after winning two medals at the 2009 Great American Beer Festival.
The Three Steves: Steve Altimari, Steve Donohue and Steve Shapiro, from Beer by Bart, at the Breastfest. (Photo by Arie Litman.)
Craig Cauwels, from Schooner’s, with Steve at the Celebrator’s 18th anniversary party in 2007.
Peter Hoey, looking about twelve, with Steve, at the first Raley Field Beer Festival in 2007.
Today is the 66th birthday of Gary Fish, founder of Deschutes Brewing in Bend, Oregon. Gary grew up in Northern California wine country, but relocated to Bend to start the brewery in 1987, opening the original brewpub the following year. Since then, they built a production brewery and have gone on to open two additional brewpub locations, one in Bend and one in Portland. As of last year, they were the 5th largest craft brewery and the 11th largest brewery in America. Not bad for a brewery with a Porter as its flagship. Plus, Gary is a great person to discuss politics with, preferably over a beer. Join me in wishing Gary a very happy birthday.
Larry Sidor, former brewmaster at Deschutes (and now at his Crux Fermentation Project), with Alan Sprints (from Hair of the Dog) and Gary at their downtown Bend brewpub when we visited there last summer on a family vacation.
Gary Fish, Kurt Widmer (from Widmer Brothers) and beer writer Fred Eckhardt at Don Younger’s memorial (photo by Tom Dalldorf).
Gary accepting the OBF hammer after the parade in 2009.
Presenting a World Beer Award for “World’s Best Stout” a couple of years ago in Bend to Gary and his crew at Deschutes.
U.S. Representative Peter DeFazio, Gary, and Representative Greg Walden — all from Oregon — enjoying craft beer at a Capitol Hill reception when the Small Brewers Conference held their first meeting.