Sunday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, “Dream Street,” by Bob Sylvester, ran in September as voting was beginning and discusses the inner working of the Miss Rheingold contest.
Archives for November 13, 2022
Today is the birthday of William IV, Duke of Bavaria (November 13, 1493-March 7, 1550). William IV “was Duke of Bavaria from 1508 to 1550, until 1545 together with his younger brother Louis X, Duke of Bavaria. He was born in Munich to Albert IV and Kunigunde of Austria, a daughter of Emperor Frederick III.”
Portrait by Barthel Beham.
Though his father had determined the everlasting succession of the firstborn prince in 1506, his younger brother Louis refused a spiritual career with the argument that he was born before the edict became valid. With support of his mother and the States-General, Louis forced William to accept him as co-regent in 1516. Louis then ruled the districts of Landshut and Straubing, in general in concord with his brother.
William initially sympathized with the Reformation but changed his mind as it grew more popular in Bavaria. In 1522 William issued the first Bavarian religion mandate, banning the promulgation of Martin Luther’s works. After an agreement with Pope Clement VII in 1524 William became a political leader of the German Counter reformation, although he remained in opposition to the Habsburgs since his brother Louis X claimed the Bohemian crown. Both dukes also suppressed the peasant uprising in South Germany in an alliance with the archbishop of Salzburg in 1525.
The conflict with Habsburg ended in 1534 when both dukes reached an agreement with Ferdinand I in Linz. William then supported Charles V in his war against the Schmalkaldic League in 1546. William’s chancellor for 35 years was the forceful Leonhard von Eck.
William was a significant collector and commissioner of art. Among other works he commissioned an important suite of paintings from various artists, including the Battle of Issus by Albrecht Altdorfer. This, like most of William’s collection, is now housed in the Alte Pinakothek in Munich. With his order to expand the Neuveste with the so-called Rundstubenbau and to set up the first Court Garden began the history of the Munich Residence as a representative palace. To the history cycle of the garden pavilion belonged Albrecht Altdorfer’s painting. In 1546 he ordered to upgrade Dachau Palace from a Gothic ruin into a renaissance palace. In 1523 with the appointment of Ludwig Senfl began the rise of the Bavarian State Orchestra.
On 23 April 1516, before a committee consisting of gentry and knights in Ingolstadt, he issued his famous purity regulation for the brewing of Bavarian Beer, stating that only barley, hops, and water could be used. This regulation remained in force until it was abolished as a binding obligation in 1986 by Paneuropean regulations of the European Union.
William died in 1550 in Munich and was succeeded by his son Albert. He is buried in the Frauenkirche in Munich.
Duke Wilhelm IV of Bavaria by Hans Schwab von Wertinger.
In the Bavarian town of Ingolstadt on April 23, 1516, William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament.
Another painting by Barthel Beham.
Today is the birthday of Hans Johann Claussen (November 13, 1861-March 20, 1940). He was born in Germany, but moved to California to work at the Fredericksburg Brewery in San Jose. In 1888, he moved to Seattle, Washington to take a job as the brewmaster of the Rule & Sweeney Brewing Co., but the brewery was in danger of going out of business and late the same year, Claussen and Edward Francis Sweeney re-incorporated it as the Claussen-Sweeney Brewing Co. Just a few years later, in 1891, Claussen sold his interest in the brewery. In 1901 he opened a new brewery in Seattle, the Claussen Brewing Association. It was in business until closed by prohibition, and by the time it was repealed, Claussen decided he was old enough to stay retired.
Here’s a biography of Claussen is from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” published in 1903:
Mr. Claussen holds prestige as one of the essentially representative business men of Seattle, being prominently concerned in industrial enterprises of marked scope and importance and having shown that inflexible integrity and honorable business policy which invariably be- get objective confidence and esteem. Progressive, wide-awake and discriminating in his methods, he has achieved a notable success through normal channels of industry and today is president, treasurer and manager of the Claussen Brewing Association at Interbay, a suburban district of Seattle, and also vice-president of the Diamond Ice & Storage Company, whose business has likewise extensive ramifications.
Mr. Claussen is a native of the province of Holstein, Germany, where he was born on the 13th of November, 1861, being son of Caecilia M. and Peter Jacob Claussen, representative of staunch old German stock. Our subject prosecuted his studies in the schools of his native province until he had attained the age of ten years, when he accompanied his parents on their emigration to America, the family locating in the city of San Francisco, California, where he continued his educational work , as did he later in Dixon, that state, the family home having been on a farm for the greater portion of his youth. After completing the curriculum of the high school he entered a business college where be finished a thorough commercial course and thus amply fortified himself for taking up the active duties of life. In 1882 Mr. Claussen took a position as bookkeeper for the Fredericksburg Brewing Company in San Jose California. In 1884 he began learning the details of the brewing business, and later he passed about two years in the employ of the National Brewing Company of San Francisco, gaining a thorough experience in all branches of the industry and thus equipping himself in an admirable way for the management of the important enterprise in which he is now an interested principal. In 1888, in company with E. F. Sweeney, Mr. Claussen effected the organization of the Claussen, Sweeney Brewing Company in Seattle, and the business was conducted under that title until 1893, when the company disposed of the plant and business. In 1892 Mr. Claussen associated himself with Messrs. Charles E. Crane and George E. Sackett in the organization of the Diamond Ice & Storage Company, of which our subject became vice-president at the time of its inception and in that office he has since served, the enterprise having grown to be one of importance and extensive operations. In March, 1901, was formed a stock company which was incorporated under the title the Claussen Brewing Association, with a capital of fifty thousand dollars, which was later increased to two hundred and fifty thousand, and the company erected a fine brewing plant at Interbay and have here engaged in the manufacture of a very superior lager beer, the excellence of the product and the effective methods of introduction having gained to the concern high reputation and a most gratifying supporting patronage, which extends throughout Washington and contiguous states. The equipment of the plant is of the most modern and approved type and in every process and detail of manufacture the most scrupulous care is given, insuring absolute purity, requisite age and proper flavor, so that the popularity of the brands of beer manufactured is certain to increase. The annual capacity of the brewery is sixty thousand barrels, and the plant is one of the best in the northwest, the enterprise being a credit to the executive ability and progressive ideas of the gentlemen who inaugurated the same.
Mr. Claussen has been a resident of Seattle since 1888, and from the start he has maintained a lively interest in all that concerns the progress and material prosperity of the city, being known as an alert and public spirited citizen and able business man, and holding unqualified confidence and esteem in the community. He has been an active factor in the councils of the Democratic party, but in local affairs maintains a somewhat independent attitude, rather then manifesting a pronounced partisan spirit. In 1901, he was the Democratic nominee for member of the lower house of the state legislature, but as the district in which he was thus placed in nomination is overwhelmingly Republican in its political complexion he met defeat, together with the other candidates on the ticket. Fraternally he is prominently identified with the Fraternal Order of Eagles, the Seattle Turnverein society and the German Benevolent society, in each of which he has held office. He was also one of the organizers of the Mutual Heat & Light Company in 1902, and is ever stood ready to lend his influence and definite co-operation in support of legitimate business undertakings and worthy projects for the general good. In 1892 he erected his fine residence on Boren Avenue, and this he still owns, though he now makes his home in at Interbay, in order that he may be more accessible to the brewery, over which he maintains a general supervision. He is a young man of forceful individuality and the success which has been his indicates most clearly his facility in the practical application of the talents and power which are his. In the city of Seattle, on October 10, 1891, Mr. Claussen was united in marriage to Miss Emma Meyer, who was born in Hamburg, Germany.
To learn more about Claussen’s first brewery, the Claussen-Sweeney Brewing Co., there’s a thorough history of is at Gary Flynn’s Brewery Gems.
Likewise, Brewery Gems has a longer history of the Claussen Brewing Association.
And Michael F. Rizzo mentions Claussen in several places in his 2016 book, “Washington Beer: A Heady History of Evergreen State Brewing” 2016:
Today is fellow beer writer Don Russell’s 67th birthday. Don wrote a beer column for the Philadelphia Daily News under the nom de plume Joe Sixpack. He also wrote a blog online, Beer Radar. His most recent book, What the Hell Am I Drinking?, was published a few years ago and can still be ordered directly from the author. Don also became the first executive director of the Garden State Craft Brewers Guild, the trade group for New Jersey breweries. He later accepted a position as the editor-in-chief of Broad Street Media, but recently retired and moved to France. Don is also a fellow Pennsylvanian, a crack card player, and one of my very favorite people to share a beer and discuss the issues of the day with. Join me in wishing Don a very happy birthday.
Don (center) with me and Lisa Morrison at the Hofbrauhaus in Munich during a press junket to Bavaria several years ago.
Don, with fellow Pennsylvanians Lew Bryson and Jack Curtin at GABF.
Me and Don at the kick-off for the first Philly Beer Week in 2008.
Don with Pete Slosberg, signing books at GABF a couple of years ago.
Saturday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item ran in the Durham Morning Herald in August of 1953, and it was all about one of the six finalists, Pat Grady, who was originally from Kinston, North Carolina.