Tuesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, entitled “The Rheingold Maidens,” features a creative photo of the six finalists for Miss Rheingold 1954, apparently on the Friday before voting was to begin the following Monday in late summer 1953.
Archives for November 15, 2022
Today is the 60th birthday — The Big 6-O — of Grant Wood, co-founder and brewmaster at Revolver Brewing in Granbury, Texas. For many years, Grant worked at the Boston Beer Co., making Samuel Adams beer, and many of their more experimental offerings, which is where I first got to know him. I knew he’d left to open his own place back home, and he sent me a text at the end of the GABF awards a couple of years ago inviting me to stop by his booth to see what he’d been up to. Not surprisingly, what that was is making great beer. All of the beers I tried were terrific. Join me in wishing Grant a very happy birthday.
Grant on the floor at GABF a few years ago.
Grant with Revolver’s first keg sold.
In case anybody was confused as to what they were doing; that’s Grant on the far left.
Grant back in his Sam Adams’s days two-fisting a pair of Sam Adams Light Beer, before he traded them in for a pair of revolvers. [Note: photos purloined from Facebook.]