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Archives for November 30, 2022

Beer In Ads #4278: Miss Rheingold 1954 In Her Garden

November 30, 2022 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1954. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad announces that “Adrienne Garrett Elected Miss Rheingold 1954.” Garrett was born in California and initially lived in Santa Monica before her family moved to Westchester County, New York, when she was two, where she was raised and graduated from Westchester High School. After graduation, she spent three years as a secretary for a television network — ABC — before embarking on a modeling career, doing primarily commercial product work. Newspaper accounts claim she’s either 22 or 24-years-old, depending on the article, and I’ve been unable to confirm anything more precise. She appeared to be married with a one-year-old son, so Garrett may not be her maiden name, making it harder to find her biographical information. There’s plenty that include her measurements, shoe and dress size, and even hobbies (She loved to sew, swim and ice-skate). Her mother was a California model, and she was apparently being screen-tested when she became pregnant, which derailed her plans to start an acting career. But it seems to have all worked out in the end. In this ad, from May, she’s in her garden planting spring flowers.

And here’s the same ad in the full-page format:

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Peter Eulberg

November 30, 2022 By Jay Brooks

Today is the birthday of Peter Eulberg (November 30, 1859-June 22, 1932). He was the son of Caspar Eulberg, who owned the Casper Eulberg & Sons Brewery, in Galena, Illinois, having purchased it in 1885 (when it was the  Math. Meller Brewery). Peter was one of the sons in the name, along with his brother Adam. He was born in Wisconsin, but moved with his family when his father bought the brewery in Illinois.

Here’s a short obituary of Eulberg from the Grant County Herald, July 6, 1932.

Filed Under: Birthdays, Just For Fun Tagged With: Illinois

Historic Beer Birthday: John H. Foss

November 30, 2022 By Jay Brooks

foss-schneider
Today is the birthday of John Henry Foss (November 30, 1859-December 13, 1912). He was the son of Henry Foss, who in 1867 became involved with the Louis Schneider Brewery in Cincinnati, Ohio, eventually becoming a partner. It was later known as the Foss-Schneider Brewing Co. When his father passed away in 1879, John H. Foss stepped into his father’s role as co-owner of the company and was also president of the brewery. The brewery closed during prohibition, but reopened when it was repealed in 1933, though closed for good in 1939. Unfortunately, I couldn’t find any photos of John H. Foss.

foss-schneider-tray

This biography is from the “History of Cincinnati and Hamilton County, Ohio: Their Past and Present,” published in 1894:

John H. Foss, president of the Foss-Schneider Brewing Company, is the eldest son of the late John Henry and Adelaide (Te Veluwe) Foss. He was born in Cincinnati, November 30,1859, received his education at. Xavier College, and became the junior partner of the firm of Foss & Schneider in 1879. In 1883 he made an extensive tour, inspecting many of the greatest breweries of Europe, and obtaining ideas there from that have proved of incalculable benefit in his management of the business of his company. Upon his return from Europe, and the incorporation of the business in 1884, he was elected its secretary and treasurer, in 1890 becoming its president. On November 4, 1885, Mr. Foss was married to Katherine Marie, daughter of B. H. Moorman, a retired merchant and capitalist of Cincinnati. She died May 15, 1893, leaving two children, Adele and Robert. The foundation of the Foss-Schneider Brewing Company was laid in 1849 when Louis Schneider transformed his little cooper shop on Augusta street into a brewery. The new industry thrived, and became known as the Queen City Brewery. Soon a removal to more commodious quarters was necessitated. In 1863 new buildings were erected on the site of the present plant on Fillmore street. Four years later Mr. Schneider, on account of ill-health, sold out to Foss, Schneider and Brenner, the son, Peter W. Schneider, taking up the burden of active interest in the business laid down by the father. In 1877 Mr. Foss purchased the interest of Mr. Brenner.

The business was then continued under the name of Foss & Schneider until the death of John Henry Foss, August 13, 1879, when his interest became the property of his widow and her eldest son, John H. Foss, P. W. Schneider still retaining his interest. In 1884 it was incorporated under the name of The Foss-Schneider Brewing Company. The year 1884 was one of annoyance and disaster to the young corporation. The flood which devastated the city that year undermined and caused the collapse of the malt house burdened with over sixty thousand bushels of malt. This calamity, however, caused no cessation of work, and, in spite of the disaster, the business of that year showed an advance over the preceding year. It was determined at this time, too, to erect an entirely new plant, and in less than one year the Foss-Schneider Company was installed in one of the finest and most completely equipped brewery structures in the country. The product of this great establishment is celebrated, and finds a ready market throughout the United States and in many foreign lands, the annual output being 80,000 barrels.

foss-schneider-2

Here’s a short history of the brewery, from “100 Years of Brewing:”

foss-schnedier-100yrs

Foss-Brewery-bock

FossSchneiderLabel

Filed Under: Birthdays, Just For Fun Tagged With: History, Ohio

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