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Archives for January 25, 2023

Beer In Ads #4332: Miss Rheingold 1955 Goes Horseback Riding

January 25, 2023 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1955. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Nancy Woodruff was elected Miss Rheingold 1955.” She was born in Detroit Michigan in 1933, but was raised in San Leandro, California. Humorously, one newspaper reported she attended “San Leandro high school in San Francisco,” and not in … San Leandro. When she was 18, two years ago, she moved to New York City to pursue a modeling career. She entered the 1952 Miss Rheingold contest and was chosen as a finalist, but lost to Mary Austin that year. But she tried again in 1954, and well, here we are. I’m not sure how her career fared after this year, as there’s not much information I could find. Apparently, she did some early television, but mostly commercial work. She married stock broker Jack Paul Adler of New York in 1956, and they appear to have had two children, before moving to Naples, Florida at some point. She passed away in early 2004. In this ad, from August, she’s on a ranch vacation and posing with her horse, about to go “horseback riding in wide open spaces.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Robert Burns

January 25, 2023 By Jay Brooks

burns
Tonight, of course, in Burns Night, with Burns Suppers and other celebrations going on in Scottish, and other, communities worldwide. The reason it’s today is because it’s the day that Scottish poet and lyricist Robert Burns was born (January 25, 1759–July 21, 1796). He was “also known as Rabbie Burns, the Bard of Ayrshire, Ploughman Poet and various other names and epithets. He is widely regarded as the national poet of Scotland and is celebrated worldwide. He is the best known of the poets who have written in the Scots language, although much of his writing is also in English and a light Scots dialect, accessible to an audience beyond Scotland. He also wrote in standard English, and in these writings his political or civil commentary is often at its bluntest.”

BGNMAC

He is regarded as a pioneer of the Romantic movement, and after his death he became a great source of inspiration to the founders of both liberalism and socialism, and a cultural icon in Scotland and among the Scottish diaspora around the world. Celebration of his life and work became almost a national charismatic cult during the 19th and 20th centuries, and his influence has long been strong on Scottish literature. In 2009 he was chosen as the greatest Scot by the Scottish public in a vote run by Scottish television channel STV.

As well as making original compositions, Burns also collected folk songs from across Scotland, often revising or adapting them. His poem (and song) “Auld Lang Syne” is often sung at Hogmanay (the last day of the year), and “Scots Wha Hae” served for a long time as an unofficial national anthem of the country. Other poems and songs of Burns that remain well known across the world today include “A Red, Red Rose”, “A Man’s a Man for A’ That”, “To a Louse”, “To a Mouse”, “The Battle of Sherramuir”, “Tam o’ Shanter” and “Ae Fond Kiss”.

burns-portrait

Never been to a Burns Night? The Telegraph has an answer to What is Burns night and who was Robert Burns? “It’s a night that features whisky, haggis and poetry in honour of ‘Rabbie’ Burns.” Notice that it’s primarily whisky that is the featured drinks at these events. In a nutshell, “Burns suppers may be formal or informal. Both typically include haggis (a traditional Scottish dish celebrated by Burns in Address to a Haggis), Scotch whisky and the recitation of Burns’s poetry. Formal dinners are hosted by organisations such as Burns clubs, the Freemasons or St Andrews Societies; they occasionally end with dancing when ladies are present.”

Burns’ favorite drink was most likely whisky, but that doesn’t mean he wouldn’t drink wine or beer, and that fact was reflected in his poetry and song lyrics. He even did his own well-known version of the folksong John Barleycorn. So after you’ve enjoyed your haggis, and drank your whisky, here are a selection of Burns’ work where he mentions beer or ale. Some are the full poem, though most are simply an excerpt from longer poems or lyrics.

Robert Burns, from “Epitaph On John Dove, Innkeeper,” 1785

“Strong ale was ablution,
Small beer persecution,
A dram was memento mori;
But a full-flowing bowl
Was the saving his soul,
And port was celestial glory.”

Robert Burns, from “The Holy Fair,” 1785

“Leeze me on drink! it gies us mair
Than either school or college;
It kindles wit, it waukens lear,
It pangs us fou o’ knowledge:
Be’t whisky-gill or penny wheep,*
Or ony stronger potion,
It never fails, or drinkin deep,
To kittle up our notion,
By night or day.”

[*Note: a “penny wheep” is English small beer.]

Robert Burns, chorus from “Lady Onlie, Honest Lucky,” 1787

“Lady Onlie, honest Lucky,
Brews gude ale at shore o’ Bucky;
I wish her sale for her gude ale,
The best on a’ the shore o’ Bucky.”

Robert Burns, from “Duncan Davison,” 1788

“A man may drink, and no be drunk;
A man may fight, and no be slain;
A man may kiss a bonie lass,
And aye be welcome back again!”

Robert Burns, from “Tam o’ Shanter,” 1791

“Inspiring bold John Barleycorn, What dangers thou canst make us scorn! Wi’ tippenny, we fear nae evil; Wi’ usquebae, we’ll face the devil!”

Robert Burns, “Gude Ale Keeps The Heart Aboon,” 1795

“O gude ale comes and gude ale goes,
Gude ale gars me sell my hose,
Sell my hose, and pawn my shoon,
Gude ale keeps my heart aboon.

I had sax owsen in a pleugh,
They drew a’ weel eneugh,
I sald them a’, ane by ane,
Gude ale keeps my heart aboon.

Gude ale hauds me bare and busy,
Gars me moop wi’ the servant hizzie,
Stand i’ the stool when I hae done,
Gude ale keeps my heart aboon.

O gude ale comes and gude ale goes,
Gude ale gars me sell my hose,
Sell my hose, and pawn my shoon,
Gude ale keeps my heart aboon.”

Robert Burns, “On Gabriel Richardson,” 1795

“Here brewer Gabriel’s fire’s extinct,
And empty all his barrels:
He’s blest – if as he brew’d he drink –
In upright, honest morals.”

Robert Burns, from “Scroggam, My Dearie,” 1803

“There was a wife wonn’d in Cockpen, Scroggam;
She brew’d gude ale for gentlemen;
Sing auld Cowl lay ye down by me,
Scroggam, my dearie, ruffum.”

Allan-contented-wi-little
Engraving by David Allan, an artist from Alloa, of Burns’ poem Contented Wi’ Little.

Robert Burns, from “Contented Wi’ Little and Cantie Wi’ Mair,” 1794

“Contented wi’ little, & canty wi’ mair,
Whene’er I forgather wi’ sorrow & care
I gi’e them a skelp as they’re creeping alang,
Wi’ a cog of good ale & an auld Scottish sang.”

burns
Tonight, of course, in Burns Night, with Burns Suppers and other celebrations going on in Scottish, and other, communities worldwide. The reason it’s today is because it’s the day that Scottish poet and lyricist Robert Burns was born (January 25, 1759–July 21, 1796). He was “also known as Rabbie Burns, the Bard of Ayrshire, Ploughman Poet and various other names and epithets. He is widely regarded as the national poet of Scotland and is celebrated worldwide. He is the best known of the poets who have written in the Scots language, although much of his writing is also in English and a light Scots dialect, accessible to an audience beyond Scotland. He also wrote in standard English, and in these writings his political or civil commentary is often at its bluntest.”

BGNMAC

He is regarded as a pioneer of the Romantic movement, and after his death he became a great source of inspiration to the founders of both liberalism and socialism, and a cultural icon in Scotland and among the Scottish diaspora around the world. Celebration of his life and work became almost a national charismatic cult during the 19th and 20th centuries, and his influence has long been strong on Scottish literature. In 2009 he was chosen as the greatest Scot by the Scottish public in a vote run by Scottish television channel STV.

As well as making original compositions, Burns also collected folk songs from across Scotland, often revising or adapting them. His poem (and song) “Auld Lang Syne” is often sung at Hogmanay (the last day of the year), and “Scots Wha Hae” served for a long time as an unofficial national anthem of the country. Other poems and songs of Burns that remain well known across the world today include “A Red, Red Rose”, “A Man’s a Man for A’ That”, “To a Louse”, “To a Mouse”, “The Battle of Sherramuir”, “Tam o’ Shanter” and “Ae Fond Kiss”.

burns-portrait

Never been to a Burns Night? The Telegraph has an answer to What is Burns night and who was Robert Burns? “It’s a night that features whisky, haggis and poetry in honour of ‘Rabbie’ Burns.” Notice that it’s primarily whisky that is the featured drinks at these events. In a nutshell, “Burns suppers may be formal or informal. Both typically include haggis (a traditional Scottish dish celebrated by Burns in Address to a Haggis), Scotch whisky and the recitation of Burns’s poetry. Formal dinners are hosted by organisations such as Burns clubs, the Freemasons or St Andrews Societies; they occasionally end with dancing when ladies are present.”

Burns’ favorite drink was most likely whisky, but that doesn’t mean he wouldn’t drink wine or beer, and that fact was reflected in his poetry and song lyrics. He even did his own well-known version of the folksong John Barleycorn. So after you’ve enjoyed your haggis, and drank your whisky, here are a selection of Burns’ work where he mentions beer or ale. Some are the full poem, though most are simply an excerpt from longer poems or lyrics.

Robert Burns, from “Epitaph On John Dove, Innkeeper,” 1785

“Strong ale was ablution,
Small beer persecution,
A dram was memento mori;
But a full-flowing bowl
Was the saving his soul,
And port was celestial glory.”

Robert Burns, from “The Holy Fair,” 1785

“Leeze me on drink! it gies us mair
Than either school or college;
It kindles wit, it waukens lear,
It pangs us fou o’ knowledge:
Be’t whisky-gill or penny wheep,*
Or ony stronger potion,
It never fails, or drinkin deep,
To kittle up our notion,
By night or day.”

[*Note: a “penny wheep” is English small beer.]

Robert Burns, chorus from “Lady Onlie, Honest Lucky,” 1787

“Lady Onlie, honest Lucky,
Brews gude ale at shore o’ Bucky;
I wish her sale for her gude ale,
The best on a’ the shore o’ Bucky.”

Robert Burns, from “Duncan Davison,” 1788

“A man may drink, and no be drunk;
A man may fight, and no be slain;
A man may kiss a bonie lass,
And aye be welcome back again!”

Robert Burns, from “Tam o’ Shanter,” 1791

“Inspiring bold John Barleycorn, What dangers thou canst make us scorn! Wi’ tippenny, we fear nae evil; Wi’ usquebae, we’ll face the devil!”

Robert Burns, “Gude Ale Keeps The Heart Aboon,” 1795

“O gude ale comes and gude ale goes,
Gude ale gars me sell my hose,
Sell my hose, and pawn my shoon,
Gude ale keeps my heart aboon.

I had sax owsen in a pleugh,
They drew a’ weel eneugh,
I sald them a’, ane by ane,
Gude ale keeps my heart aboon.

Gude ale hauds me bare and busy,
Gars me moop wi’ the servant hizzie,
Stand i’ the stool when I hae done,
Gude ale keeps my heart aboon.

O gude ale comes and gude ale goes,
Gude ale gars me sell my hose,
Sell my hose, and pawn my shoon,
Gude ale keeps my heart aboon.”

Robert Burns, “On Gabriel Richardson,” 1795

“Here brewer Gabriel’s fire’s extinct,
And empty all his barrels:
He’s blest – if as he brew’d he drink –
In upright, honest morals.”

Robert Burns, from “Scroggam, My Dearie,” 1803

“There was a wife wonn’d in Cockpen, Scroggam;
She brew’d gude ale for gentlemen;
Sing auld Cowl lay ye down by me,
Scroggam, my dearie, ruffum.”

Allan-contented-wi-little
Engraving by David Allan, an artist from Alloa, of Burns’ poem Contented Wi’ Little.

Robert Burns, from “Contented Wi’ Little and Cantie Wi’ Mair,” 1794

“Contented wi’ little, & canty wi’ mair,
Whene’er I forgather wi’ sorrow & care
I gi’e them a skelp as they’re creeping alang,
Wi’ a cog of good ale & an auld Scottish sang.”

Robert Burns, from the song “The Country Lass,” 1792

“Syne as ye brew, my maiden fair,
Keep mind that ye maun drink the yill.”

[*Note: “yill” is ale.]

belhaven_robert_burns
Belhaven’s Robert Burns Scottish Ale.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, Poetry, Scotland

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