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Archives for February 22, 2023

Beer In Ads #4360: Miss Rheingold 1956 Goes Bowling

February 22, 2023 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1956. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Hillie Merritt was elected as Miss Rheingold 1955. Not to take anything away from the other Miss Rheingolds, but her story is pretty amazing. She was born Hildegarde Ercklentz in Hamburg, Germany in 1934 but she moved to New York when her father was given a position there with the German bank he worked for. In 1941, they had to flee the United States and lived for a time in Japan, before finally making it back to Hamburg after the war and then by 1950 was living once again in New York City. The story of that journey was written by her and published as “Journey Interrupted” in 2016. By 1955, she was Mrs. Hillie Merritt (although it may actually have been Merrill), with a one-year old son, and decided on a lark to enter the contest. Soon after the year she divorced and then married corporate executive David Mahoney, and they became a prominent couple in the NY social scene and in philanthropic circles. In 1990, they founded the Harvard Mahoney Neuroscience Institute, which Hildegarde Mahoney took charge of after her husband’s death in 2000 and she’s still running the charity today. In this ad, from February, Miss Rheingold 1956, Hillie Merritt, is at the bowling alley, trying her best to bowl a perfect game.

And here’s a close up of the photo used in the ad:

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer Birthday: Fred Bueltmann

February 22, 2023 By Jay Brooks

new-holland
Today is Fred Bueltmann’s 54th birthday. Fred was a partner in New Holland Brewing, and was their VP of brand and lifestyle before announcing his departure last fall. He’s also a self-styled Beervangelist and published the “Beervangelist’s Guide to the Galaxy,” which was successfully funded on Kickstarter. I’ve met Fred several times over the years but got to know him a lot better at GABF a couple of years ago, when it seemed like we judged together on every other session, and had a marvelous time in between rounds. Join me in wishing Fred a very happy birthday.

beervangelist-1
Fred’s promo shot for his Beervangelist book.

beervangelist-2
With Carolyn Smagalski at Wynkoop during GABF a couple of years ago. (“borrowed” from her Facebook page, thanks Carolyn).

Jeff-Mendel-and-Fred
Fred, with Jeff Mendel, at GABF in 2013.

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John Mallet, from Bell’s, with Fred at Red Horse Ranch in Michigan (photo purloined from Facebook).

Filed Under: Birthdays, Just For Fun Tagged With: Michigan

Historic Beer Birthday: John Emmerling

February 22, 2023 By Jay Brooks

empire-brewery
Today is the birthday of John Emmerling (February 21, 1851-May 24, 1912). He was born in Philadelphia, but moved to Johnston in Western Pennsylvania, where he founded the Empire Brewery in 1878. It was concurrently also known as the Emmerling Brewing Co. the entire time it was in business, until it was closed by Prohibition in 1920.

emmerling-portrait
Here’s a biography of Emmerling, written in 1896 from the Biographical and Portrait Cyclopedia of Cambria County:

JOHN EMMERLING, proprietor of the Empire Brewery, of Johnstown, Pennsylvania, was born in Philadelphia, this State, February 22, 1851. His education was acquired in the public schools of his native city, upon the completion of which he learned the business of brewing. Subsequently, he traveled extensively, visiting many of the more important cities of the West, and finally, located in Pittsburg, where he married. In 1878 he came to Johnstown, and immediately embarked in the brewing business on his own account. Starting in the humble building now known as the Eintracht Hall, the brewery of John Emmerling prospered so well that in one year it was moved to the larger building now occupied by the bottling house of William Thomas. Six years more saw the business grow until it became necessary to build and remove to the large and commodious brick structure which occupies nearly half a square, fronting on Horner street. The plant is two hundred by one hundred and eighty feet, three stories high, and has an annual output of eight thousand barrels, and contains all the latest improved machinery known to the brewer’s art, including engines, two ten-ton refrigerators, seven pumps for various purposes, and bottling apparatus. A visit to the vault in which the beer is stored, gives to the uninitiated a genuine surprise. Following the guide, one wanders in and out among the huge hogsheads, some of which contain forty, and others as high as eighty barrels of the amber fluid, surrounded on all sides by pipes covered to the depth of several times their own thickness with white frost, produced by the intense cold of the ammonia and brine which they contain, one can but express astonishment at the wonderful advance made since the time when nature alone supplied the cooling substance. So large is the local demand for the beer brewed at this establishment, that very little is shipped out of the city. Two wagons are kept going constantly, and two others are used when the demand requires. The present force consists of fourteen men, to which several others are added when increased business makes demand. On September 26, 1872, Mr. Emmerling married Miss Phil. Houch, a daughter of Earnest Houch, a prominent citizen of Pittsburg, and to them have been born ten children. Mr. Emmerling was one of the organizers of the board of trade, in which he takes an active interest.

john-emmerling-picture

And this is his obituary from the Western Brewer, June 1912

emmerling-obit-1-
emmerling-obit-2-

emmerling-drives
John Emmerling at the wheel of a 1908 Maxwell that he drove round-trip between Pittsburgh and Philadelphia in a race with a $20,000 prize at stake (around $532,258 today’s money). Emmerling (who owned Emmerling Brewery) came out on top.

This is John Emmerling’s brewery, also known as the Empire Brewery in Johnston, Pennsylvania, which also served as the family’s residence.

emmerling-brewery

Emmerlings-export

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: George M. Biner

February 22, 2023 By Jay Brooks

Today is the birthday of George M. Biner (February 22, 1897-June 19, 1971). He was the brother of William H. Biner, who was also a brewer. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent both of his sons, including George, to brewing school in Milwaukee.

This short biography is from his Find-a-Grave page:

George Michael Biner (1897-1971) was the son of Theophil Biner and Juliana Truffer. George contracted polio as a soldier during World War I. However, he went on to be a successful artist, brew master and inventor. He supervised the laying of the tile for the dome of the Los Angeles County Library, invented a labeling machine for breweries and was the co-founder of Biner Ellison which pioneered the production of liquid filling machines, and still makes brewery equipment today.

The RL-HG 540 Label.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Brewing Equipment, California, Montana

Historic Beer Birthday: Samuel Charles Whitbread

February 22, 2023 By Jay Brooks

whitbread-oval
Today is the birthday of Samuel Charles Whitbread (February 22, 1937- ), an heir to the Whitbread Brewery, who was president of the brewery and Whitbread’s other businesses from 1972 to 2001, when he retired. There’s some basic biographical information from the Peerage:

Sir Samuel Charles Whitbread was born on 22 February 1937. He is the son of Major Simon Whitbread and Helen Beatrice Margaret Hepburn-Stuart-Forbes-Trefusis.3 He married Jane Mary Hayter, daughter of Charles William John Hugh Hayter, on 31 August 1961.

He was educated at Eton College, Windsor, Berkshire, England. He was educated at Trinity College, Cambridge University, Cambridge, Cambridgeshire, England. He held the office of Justice of the Peace (J.P.) for Bedfordshire in 1969. He was a director of Whitbread plc between 1972 and 2001. He held the office of High Sheriff of Bedfordshire between 1973 and 1974. He was invested as a Knight, Most Venerable Order of the Hospital of St. John of Jerusalem (K.St.J.). He was invested as a Fellow, Linnean Society (F.L.S.). He was invested as a Fellow, Royal Society of Arts (F.R.S.A.). He was chairman of Whitbread & Company between 1984 and 1992. He held the office of Lord-Lieutenant of Bedfordshire in 1991. He lived in 2003 at Biggleswade, Bedfordshire, England. He was invested as a Dame Commander, Royal Victorian Order (D.C.V.O.) in 2010.

b12-246 Lord Samuel Whitbread, outgoing Lord Lieutenant in the comfort of his own home at Southill estate.

This is his entry from the International Who’s Who for 2004.

SCWhitbread-whos-who-2004

b12-246 Lord Samuel Whitbread, outgoing Lord Lieutenant in the comfort of his own home at Southill estate.

Filed Under: Birthdays, Just For Fun Tagged With: Business, England, Great Britain, History

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