A few months back I got an e-mail from a Canadian beer salesman, Dave Gardner, who works for Yukon Brewing in Whitehorse. He got my name from Don “Joe Sixpack” Russell, who suggested to him that I might like the new Hawaiian shirt he designed with his friend, and partner, Steve Lozar, who owns the Montana Brewing Heritage Museum. I currently have about thirty beer-themed Hawaiian shirts, enough that it’s become difficult to find new ones that are significantly different the the ones I already have in my wardrobe.
Gardner wanted to find a cool beer shirt to wear on sales calls and at beer events, but wasn’t able to find just the right look for what he wanted. So instead he made his own. His wife Erin did the art and they had the fabric made, which is being used to make several hundred shirts, most of which are already spoken for.
It’s a beautiful design in my opinion, and not at all gaudy (which some aloha shirts can be). It’s just a simple black background with a gray abstract hop flower and wheat or barley stalk. On top of that are green hop plants and tan wheat or barley designs. You’d only know for certain that it’s a beer shirt if you know the ingredients. For most of us it’s quite obvious, but for many non-beer people I imagine it just looks like nondescript tropical plants. I particularly like that aspect of the design, its relative subtlety.
There are apparently a few shirts left in most sizes, including larger sizes, available for a mere $30 plus shipping from Montana. If you’d like one of your own, call Total Screen Design in Montana at 406.883.9218 or Dave Gardner in Canada at 780.446.4856.
Me wearing my newest beer shirt at the Celebrator 20th Anniversary Party on February 17.